Social Media Marketing Mysteries

On October 28, 2008, in Social Media, by Ghennipher
1

If you haven’t noticed already, Social Media Mar­ket­ing is dif­fer­ent. Don’t let the word Mar­ket­ing fool you. The days of Ad Gurus, sit­ting in their Ivory Tow­ers, dis­pens­ing mag­i­cal potions on your prod­ucts to bring in auto­matic sales from Tele­vi­sion, Radio and Print are GONE. Your cus­tomers are immune to that brand of “magic”. They […]

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5 Tips to Measure Success in Social Media Marketing

On October 22, 2008, in Social Media, Social Media Tool, Twitter, by Ghennipher
11

Let’s say you’ve got­ten the approval to get your com­pany involved in social media mar­ket­ing and are ready to launch a cam­paign. How do you define whether your cam­paign will be a suc­cess or not? This is an impor­tant ques­tion, because a large num­ber of com­pa­nies have jumped into social media cam­paigns with­out any clear busi­ness and com­mu­ni­ca­tion strategy. […]

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Supporting A Great Cause — SLC Tweetup

On October 20, 2008, in Tweetup, Twitter, by Ghennipher
2

Salt Lake City’s Twit­ter com­mu­nity is com­ing together again tonight for our monthly Tweetup. This time we’re wel­com­ing Danny from Provo UT to our group. He’s a con­tes­tant in Wells Fargo’s Some­day Sto­ries con­test. The con­test encour­aged peo­ple to sub­mit a 250-​​​​word true and inspir­ing story about their “some­day” dreams and how Wells Fargo could help them achieve […]

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Social Media Tool Spin

On October 15, 2008, in Social Media, Social Media Tool, by Ghennipher
0

“Social media strat­egy should tie to busi­ness and com­mu­ni­ca­tion strat­egy, rather than being based on the avail­able tools. But it is not pos­si­ble to develop a social media strat­egy with­out at least hav­ing an under­stand­ing of the var­i­ous tools that are avail­able, their func­tion­al­ity and pur­poses, and the kinds of audi­ences and con­ver­sa­tions for which they […]

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Blogging, Social Media Spin, Stock Prices and Heart Attacks

On October 5, 2008, in Reputation Management, Social Media, Twitter, by Ghennipher
3

One trou­bling aspect of ‘cit­i­zen jour­nal­ists’ and the rela­tion­ship unknown and untested blog­gers have with respected online news jour­nals is that some­times these blog­gers sub­mit posts which have a detri­men­tal effect on busi­ness. This sit­u­a­tion has been seen over and over again. Last month for instance, a wrongly dated post about United Air­lines caused stock prices to […]

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Salt Lake City Tweetup Group

On October 1, 2008, in Corporate Socializers, Reputation Management, Social Media PR, Tweetup, by Ghennipher
0

Our lit­tle Salt Lake City Tweetup group is gain­ing some speed. We’ve planned a short-​​​​notice tweetup for Octo­ber 2, 2008. Inci­den­tally, this tweetup occurs on the same date as the VP debate, so we’ve adjusted our orig­i­nal loca­tion to allow those who want to watch the debates to do so at the Tweetup. Here’s the Tweetup […]

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