No Social Media Monitoring Strategy Helped Kill Motrin Moms Ad
Think about that for a minute. A targeted advertisement by one of the most respected pharmaceutical companies in the world was brought down in less than 48 hours by a relatively small number of social network users. What’s more, these social network users were on Twitter — one of the …
Monthly Archives: November 2008
Motrin — An Avoidable Social Media Disaster
Family Social Media Network Sites Love Baby Boomers
“From the last seven years of polling, we’ve found that what older people like best about the Internet is being able to connect to family and friends,” — Susannah Fox — Pew Internet & American Life Project and the Kaiser Family Foundation
New family social networks are popping up almost every day. The real draw …
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