Comments on: Motrin — An Avoidable Social Media Disaster http://www.ghennipher.net/reputation-management/motrins-avoidable-social-media-disaster/ How Corporations are Spinning Their Companies in Social Networks Wed, 24 Feb 2010 18:48:31 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Ghennipher http://www.ghennipher.net/reputation-management/motrins-avoidable-social-media-disaster/comment-page-1/#comment-214 Ghennipher Wed, 19 Nov 2008 00:20:25 +0000 http://www.ghennipher.net/?p=321#comment-214 I added a link to the ad in an UPDATE to the blog post. The most important thing though, was not the ad, but that businesses have a proper understanding of the power social media users potentially have on their brands. Social media is clearly not a novelty or an option anymore. Businesses now need a dedicated person or team to manage social media whether they market socially or not. I added a link to the ad in an UPDATE to the blog post.

The most important thing though, was not the ad, but that businesses have a proper understanding of the power social media users potentially have on their brands. Social media is clearly not a novelty or an option anymore. Businesses now need a dedicated person or team to manage social media whether they market socially or not.

]]> By: Derek http://www.ghennipher.net/reputation-management/motrins-avoidable-social-media-disaster/comment-page-1/#comment-213 Derek Wed, 19 Nov 2008 00:03:35 +0000 http://www.ghennipher.net/?p=321#comment-213 So... what was the ad that triggered the issues? :) So… what was the ad that triggered the issues? :)

]]>