I found this fascinating quote today: There’s an interesting topic being discussed over on Web-Strategist. Once again, Jeremiah Owyang challenges us to think of a new paradigm that could change the way companies relate and react to their customers.
Silicon Valley / San Jose Business Journal is reporting that SalesForce Inc. will offer a CRM application for the popular microblogging service Twitter. I must admit being pleasantly surprised by this new application. SalesForce Inc. is helping corporations harness the real power of social networks — namely the Twitter community.
The concept of employees/etc. promoting themselves as a personal brand has been a much-debated topic in social media networks for months. As an independent consultant, I’ve vacillated between the value of each individual in an organization developing a thriving personal brand,
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
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