Monthly Archives: March 2009

The Future of PR — Really?

I found this fas­ci­nat­ing quote today: There’s an inter­est­ing topic being dis­cussed over on Web-​​​​Strategist.  Once again, Jere­miah Owyang chal­lenges us to think of a new par­a­digm that could change the way com­pa­nies relate and react to their customers. 

March 31, 2009 – 10:37 am | By Ghennipher | Posted in Social Media, Social Media PR | Tagged , , | 0 Comments

Twitter As A CRM Tool

Sil­i­con Val­ley /​​ San Jose Busi­ness Jour­nal is report­ing that Sales­Force Inc. will offer a CRM appli­ca­tion for the pop­u­lar microblog­ging ser­vice Twit­ter. I must admit being pleas­antly sur­prised by this new appli­ca­tion. Sales­Force Inc. is help­ing cor­po­ra­tions har­ness the real power of social net­works — namely the Twit­ter community.

March 23, 2009 – 8:13 am | By Ghennipher | Posted in Corporate Socializers, Reputation Management, Social Media Tool, Twitter | Tagged , , , | 0 Comments

Can Personal Brands on Social Media Stay Personal?

The con­cept of employees/​​etc. pro­mot­ing them­selves as a per­sonal brand has been a much-​​​​debated topic in social media net­works for months. As an inde­pen­dent con­sul­tant, I’ve vac­il­lated between the value of each indi­vid­ual in an orga­ni­za­tion devel­op­ing a thriv­ing personal brand,

March 11, 2009 – 8:29 am | By Ghennipher | Posted in Corporate Socializers, Reputation Management, Social Media, Social Media PR | Tagged , | 0 Comments