Social Media Spin

Sil­i­con Val­ley /​ San Jose Busi­ness Jour­nal is report­ing that Sales­Force Inc. will offer a CRM appli­ca­tion for the pop­u­lar microblog­ging ser­vice Twit­ter.

I must admit being pleas­antly sur­prised by this new appli­ca­tion. Sales­Force Inc. is help­ing cor­po­ra­tions har­ness the real power of social net­works — namely the Twit­ter com­mu­nity. Com­cast has been a model in pro­vid­ing solu­tions to cus­tomer prob­lems via Twit­ter, and is one of the first cus­tomers of Sales­Force Inc’s new app.

It basi­cally seems to be a way to eas­ily track con­ver­sa­tions on Twit­ter, and is not the only app to pro­vide track­ing, but could be the most expen­sive. Pric­ing is ”$995 a month for five agents and five busi­ness part­ners, and sup­port for 250 customers.”

For­rester ana­lyst Jere­miah Owyang wrote about the pos­si­bil­i­ties for Twit­ter if it were to cre­ate it’s own CRM/​brand man­age­ment tool on his Web Strate­gist blog.

Read the full BizJournals.com arti­cle about Sales­Force Inc’s new Twit­ter CRM app here: http://www.bizjournals.com/sanjose/othercities/sanfrancisco/stories/2009/03/23/daily4.html?