Who I am & What I do
I love dig­i­tal media and using all of the tools to engage online con­ver­sa­tion and con­nect like-​​minded peo­ple. For the last 12 years, I’ve helped com­pa­nies grow through tar­geted PPC, SEO and new media mar­ket­ing ser­vices. My focus is help­ing com­pa­nies like yours develop resource-​​effective and conversion-​​driven social media and online mar­ket­ing strategies.

Social media is a pow­er­ful force. When it is effec­tively and intel­li­gently har­nessed by smart com­pa­nies, social media dri­ves more traf­fic and vis­i­bil­ity to your web­site, cre­ates the kind of vis­i­bil­ity for your com­pany and exec­u­tives only PR could do before – but with a lot less resource drain. The strongest force of dig­i­tal media is the social aspect – the abil­ity to com­mu­ni­cate with your audi­ence and get imme­di­ate feed­back about your com­pany. I help pre­pare com­pa­nies like yours to effec­tively mar­ket them­selves in the dig­i­tal media world – with­out the humil­i­a­tion so many com­pa­nies have expe­ri­enced by jump­ing into this medium unpre­pared. How do I help?

• I roll up my sleeves and do the work with you: I’m avail­able to func­tion as the Dig­i­tal Mar­ket­ing Evan­ge­list for com­pa­nies, help­ing teams to intel­li­gently deploy social media for cor­po­rate com­mu­ni­ca­tions, PR, or mar­ket­ing. Cor­po­ra­tions face unique real­i­ties, and I help com­pa­nies work within those bound­aries to avoid the pit­falls and reap the ben­e­fits of social media.

Your deliv­er­able: varies based on your goals, and can include (but is not lim­ited to) strat­egy design and imple­men­ta­tion, social media man­age­ment or mea­sure­ment, online rep­u­ta­tion man­age­ment, etc.

• I help end the con­fu­sion over social media tools: Not every social media tool is right for every type of busi­ness. In fact, cer­tain social media tools are com­pletely wrong for some com­pa­nies, and your busi­ness depends on you mak­ing the right choices. Maybe you have the inter­nal resources to imple­ment social media mar­ket­ing, but you just need help choos­ing a direc­tion. Draw­ing on my expe­ri­ence in cor­po­rate social media imple­men­ta­tions, as well as the exten­sive case stud­ies and inter­views I con­ducted as a dig­i­tal media researcher for Joel Postman’s book Social­Corp: Social Media Goes Cor­po­rate (Voices That Mat­ter), I uti­lize this expe­ri­ence and skill set to match the right new media tools with your business.

Your deliv­er­able: Hands-​​on social media train­ing for your web pro­fes­sion­als, with take­aways to help you suc­cess­fully man­age digi­tial media long after the train­ing. A defin­i­tive, cus­tom Social Media Tool Imple­men­ta­tion Guide review­ing the best tools for your company’s goals, how best to uti­lize the tools, notes on how your com­peti­tors are using social media and how you can use this to your advan­tage, as well as a sug­gested imple­men­ta­tion timeline.

• I help you mon­e­tize social media: One of the biggest draw­backs for busi­nesses choos­ing not to get involved in social media is the fact that the sales process is not lin­ear. Social net­work con­ver­sa­tion and vis­i­tor engage­ment doesn’t directly result in huge rushes to your web­site shop­ping cart. Even more chal­leng­ing is the fact that busi­nesses can’t push mar­ket­ing mes­sages on social media audi­ences with­out seri­ous brand deval­u­a­tion. How then, can you mon­e­tize social media? I help you define suc­cess met­rics, appro­pri­ate bud­get, and strategy.

Your deliv­er­able: a cus­tom social media mar­ket­ing & adver­tis­ing plan

Meet Ghen­nipher
Ghen­nipher is a highly skilled Online Media Mar­ket­ing Pro­fes­sional spe­cial­iz­ing in Social Media Strat­egy and Ana­lyt­ics. She has suc­cess­fully trained teams and devel­oped client strate­gies in the SEO/​PPC/​Conversion/​and Social Media spaces. Her 10 years of expe­ri­ence in cre­at­ing conversion-​​driven and insight­ful Search Engine Mar­ket­ing strate­gies for national and regional brands makes Ghen­nipher a vet­eran pro­fes­sional in the rel­a­tively new field of Inter­net Marketing.

After spend­ing her early years in web devel­op­ment and SEO, Ghen­nipher gained Ana­lyt­ics expe­ri­ence work­ing as a con­sul­tant for Online Con­ver­sion Con­sult­ing firm Future Now, Inc. She used the valu­able skills learned in that engage­ment as she took on con­sult­ing projects for Pay Per Click man­age­ment agen­cies, SEO/​PR firms, and their clients. Her ana­lyt­i­cal vision has been the revenue-​​boosting blue­print for the many suc­cess­ful Inter­net Mar­ket­ing projects she’s managed.

Ghen­nipher is a social media mar­ketingophile — skilled in the art of con­nec­tion via social media net­works. Her online social media con­nec­tions have spilled over into the real world, and @Ghennipher is Salt Lake City’s TweetUp orga­nizer, attract­ing the atten­tion of PR firms and dozens of excited Twit­ter users.

Ghen­nipher also served as a Dig­i­tal edia Man­ager Intern to help man­age all of the social media chan­nels and inte­gra­tion con­nected with Joel Postman’s new book, Social­Corp: Social Media Goes Cor­po­rate (Voices That Mat­ter). In this posi­tion, she was able to directly influ­ence and imple­ment a broad social media strat­egy using all of the cur­rent social media tools to assure that the book is rel­e­vant, use­ful and cur­rent when it is pub­lished. This engage­ment took Ghen­nipher into the inside world of cor­po­rate new media and resulted in numer­ous case stud­ies, real world exam­ples, an insider view of social media tools, a deep under­stand­ing of social media ana­lyt­ics and met­rics, and social media strat­egy development.

In addi­tion to her rec­og­nized exper­tise in the areas of search engine, social media and con­ver­sion rate mar­ket­ing, Ghen­nipher is a blog­ger, writer and pre­vi­ous speaker at sev­eral indus­try events includ­ing Web­mas­ter­world Pub­Con and Search Engine Strate­gies conference.

Ready to find out how to get started?
Just email me! I respond to all email promptly, and we’ll talk about how I can help you cre­ate an effec­tive social media mar­ket­ing program.

Mes­sage me @ghennipher on Twit­ter, Con­tact me here, or if you’re man­ag­ing prod­ucts or ser­vices for a mul­ti­cul­tural or afflu­ent mar­ket, visit my con­sul­tancy, Applied Con­nec­tion­eer­ing.

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