Who I am & What I do
I love social media and using all of the tools to engage online conversation and connect like-minded people. I provide professional services to help enterprises develop resource-effective and conversion-driven social media strategies.

Social media is a powerful force. When it is effectively and intelligently harnessed by smart companies like yours, social media drives more traffic and visibility to your website, creates the kind of visibility for your company and executives only PR could do before – but with a lot less resource drain. The strongest force of social media is the social aspect – the ability to communicate with your audience and get immediate feedback about your company. I help prepare companies like yours to effectively market themselves in the social media world – without the humiliation so many companies have experienced by jumping into this medium unprepared. How do I help?

•  I roll up my sleeves and do the work with you: I’m available to function as the Social Media Marketing Evangelist for companies, helping teams to intelligently deploy social media for corporate communications, PR, or marketing. Corporations face unique realities, and I help companies work within those boundaries to avoid the pitfalls and reap the benefits of social media.

Your deliverable:  varies based on your goals, and can include (but is not limited to) strategy design and implementation, social media management or measurement, online reputation management, etc.

• I help end the confusion over social media tools: Not every social media tool is right for every type of business. In fact, certain social media tools are completely wrong for some companies, and your business depends on you making the right choices. Maybe you have the internal resources to implement social media marketing, but you just need help choosing a direction. Drawing on my experience in corporate social media implementations, as well as the extensive case studies and interviews I conducted as a social media researcher for Joel Postman’s book SocialCorp: Social Media Goes Corporate (Voices That Matter), I utilize this experience and skill set to match the right social media tools with your business.

Your deliverable:  Hands-on social media training for your web professionals, with takeaways to help you successfully manage social media long after the training. A definitive, custom Social Media Tool Implementation Guide reviewing the best tools for your company’s goals, how best to utilize the tools, notes on how your competitors are using social media and how you can use this to your advantage, as well as a suggested implementation timeline.

• I help you monetize social media: One of the biggest drawbacks for businesses choosing not to get involved in social media is the fact that the sales process is not linear. Social network conversation and visitor engagement doesn’t directly result in huge rushes to your website shopping cart. Even more challenging is the fact that businesses can’t push marketing messages on social media audiences without serious brand devaluation. How then, can you monetize social media? I help you define success metrics, appropriate budget, and strategy.

Your deliverable: a custom social media marketing & advertising plan

Meet Ghennipher
Ghennipher is a highly skilled Online Media Marketing Professional specializing in Social Media Strategy and Analytics. She has successfully trained teams and developed client strategies in the SEO/PPC/Conversion/and Social Media spaces. Her 10 years of experience in creating conversion-driven and insightful Search Engine Marketing strategies for national and regional brands makes Ghennipher a veteran professional in the relatively new field of Internet Marketing.

After spending her early years in web development and SEO, Ghennipher gained Analytics experience working as a consultant for Online Conversion Consulting firm Future Now, Inc. She used the valuable skills learned in that engagement as she took on consulting projects for Pay Per Click management agencies, SEO/PR firms, and their clients. Her analytical vision has been the revenue-boosting blueprint for the many successful Internet Marketing projects she’s managed.

Ghennipher is a social media marketingophile - skilled in the art of connection via social media networks. Her online social media connections have spilled over into the real world, and @Ghennipher is Utah’s best known TweetUp organizer, attracting the attention of PR firms and dozens of excited Twitter users.

Ghennipher also served as a Social Media Manager Intern to help manage all of the social media channels and integration connected with Joel Postman’s new book, SocialCorp. In this position, she was able to directly influence and implement a broad social media strategy using all of the current social media tools to assure that the book is relevant, useful and current when it is published. This engagement took Ghennipher into the inside world of corporate social media and resulted in numerous case studies, real world examples, an insider view of social media tools, a deep understanding of social media analytics and metrics, and social media strategy development.

In addition to her recognized expertise in the areas of search engine, social media and conversion rate marketing, Ghennipher is a blogger, writer and previous speaker at several industry events including Webmasterworld PubCon and Search Engine Strategies conference.

Ready to find out how to get started?
Just email me! I respond to all email promptly, and we’ll talk about how I can help you create an effective social media marketing program.

Email: ghennipher [at] ghennipher dot net or Message me @ghennipher on Twitter.