80 percent of mid-sized merchants see e-commerce growth as very important or critical to their overall business in the next 1–3 years. While driving revenue should be the objective of every company, 40 percent of the merchants surveyed said they are not satisfied with their site’s current shopping experience, as it pertains to maximizing revenue …
Author Archives: Ghennipher
Energy Solutions Takes on the Blogosphere
Last week, Energy Solutions invited a group of bloggers on a tour of it’s Clive facility in Tooele, Utah. If you know anything about the company, you also know that they get a bad rap for the work they do, so they’re working to manage that bad rap by reaching out to the community and clearing up misconceptions …
Join Utah Bloggers and Businesses at EVO Conference
If you run a #Utah businesses or a blog, join us June 24–26 at the beautiful Canyons Resort in Park City, Utah for the #EVOConf (The Evolution of Women in Social Media) and get Local Love (i.e a special rate and a chance to be selected for entrance to an invite-only post-session business roundtable). Register here: http://ht.ly/1WODf, & …
TEDxUoU — TED Event in Salt Lake City
Friday, June 4, 2010 TED officially came to Utah. TEDx, a new program that brings TED-quality talks to local communities launched it’s first event in Salt Lake City at the University of Utah. The first presenter was Tom Vander Ark, former executive director of the Bill and Melinda Gates Foundation, who is working on a new idea …
Problems With Social Metrics
Image via Wikipedia A while ago, I wrote a blog post on 5 ways to measure success with social media marketing. Today I ran across a great real-world example of the difficulties marketers have when setting up and measuring meaningful metrics in social marketing from Aliza Sherman at Web Worker Daily. I agree wholeheartedly with Aliza Sherman’s point that we …
A Brave New World for Retail Transactions
FinancialPost.com just posted an interview with eBay’s Scott Thompson, who believes that in the very near future, all financial transactions will be “smart transactions”. This has far-reaching implications for social marketers as we develop integrated new media marketing strategies and campaigns. Considering the ubiquity of PayPal, marketers would be wise to partner with developers who …
Leveraging Geolocation Marketing Services: The Pitfalls
I really enjoyed the sage perspective in this article from Dave Curry (AdAge) about geolocation, and the possible personal and industry pitfalls it could bring on. We’ve definitely turned a corner, and marketing will never be the same now that the technology has finally caught up to advertiser’s need for mobile marketing. If you’re thinking about …
Follow Ghennipher on Twitter
