FinancialPost.com just posted an inter­view with eBay’s Scott Thomp­son, who believes that in the very near future, all finan­cial trans­ac­tions will be “smart transactions”.

This has far-​​reaching impli­ca­tions for social mar­keters as we develop inte­grated new media mar­ket­ing strate­gies and cam­paigns. Con­sid­er­ing the ubiq­uity of Pay­Pal, mar­keters would be wise to part­ner with devel­op­ers who are part of the Pay­PalX Devel­oper Network.

“Imag­ine being able to load up a shop­ping cart full of gro­ceries at a super­mar­ket then sim­ply bypass­ing the cash reg­is­ter and walk­ing right out the door. Instead of tak­ing out your wal­let to pay for the gro­ceries, microchips embed­ded in the pack­ag­ing of the food tells sen­sors at the door how much food you’re tak­ing. The total cost of the food is then auto­mat­i­cally deducted from your bank account, which is con­nected to the smart­phone or mobile device you’re carrying.

Pay­Pal sees these kind of smart trans­ac­tions as the future of pay­ments. The com­pany wants to be the “world’s favourite way to pay and be paid,” Mr. Thomp­son said.”

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