Business

Girl hammering a computer.

Why Marketing Needs to Play Nice With IT

On December 12, 2011, in Business, by Ghennipher
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A reprint of my arti­cle orig­i­nally posted at ClickZ.com

womenlead

Why we have too few women leaders

On January 28, 2011, in Business, by Ghennipher
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Great talk by Facebook’s COO, Sheryl Sand­berg, explain­ing her take on why there are not enough women in C-​​​​Level posi­tions. Related arti­cles Face­book COO Sheryl Sand­berg on Women in the Work­place. (daveenjoys.com) WATCH: Advise To Aspir­ing Women Lead­ers From Face­book COO Sheryl Sand­berg (psychworld.com)

DrRuth-Ghenn

Women Leaders in Technology Aren’t Hard to Find — They’ll be in San Jose Sept. 12 — 14, 2010

On September 13, 2010, in Business, by Ghennipher
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Lately there’s been a lot of buzz in the tech­nol­ogy and VC  event and con­fer­ence worlds that the rea­son they don’t have a com­ple­men­tary lineup of women speak­ers com­pared to the num­ber of men they have is due to the fact that there sim­ply aren’t enough women in tech­nol­ogy. Many female lead­ers involved in tech­nol­ogy have spoken […]

Energy Solutions Takes on the Blogosphere

On June 14, 2010, in Business, by Ghennipher
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Last week, Energy Solu­tions invited a group of blog­gers on a tour of it’s Clive facil­ity in Tooele, Utah. If you know any­thing about the com­pany, you also know that they get a bad rap for the work they do, so they’re work­ing to man­age that bad rap by reach­ing out to the com­mu­nity and clear­ing up misconceptions […]

Join Utah Bloggers and Businesses at EVO Conference

On June 10, 2010, in Business, by Ghennipher
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If you run a #Utah busi­nesses or a blog, join us June 24–26 at the  beau­ti­ful Canyons Resort in Park City, Utah for the #EVO­Conf (The Evo­lu­tion of Women in Social Media) and get Local Love (i.e a spe­cial rate and a chance to be selected for entrance to an invite-​​​​only post-​​​​session busi­ness round­table). Reg­is­ter here: http://ht.ly/1WODf, & […]

A Brave New World for Retail Transactions

On May 26, 2010, in Business, by Ghennipher
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FinancialPost.com just posted an inter­view with eBay’s Scott Thomp­son, who believes that in the very near future, all finan­cial trans­ac­tions will be “smart trans­ac­tions”. This has far-​​​​reaching impli­ca­tions for social mar­keters as we develop inte­grated new media mar­ket­ing strate­gies and cam­paigns. Con­sid­er­ing the ubiq­uity of Pay­Pal, mar­keters would be wise to part­ner with devel­op­ers who […]

Search Engine Strartup Tips from Bing’s Scott Prevost

On February 25, 2010, in Business, by Ghennipher
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Image via Crunch­Base I’ve got to admit that I’m not yet a big fan of Bing, but I really did enjoy these solid tips on video from Bing’s Scott Pre­vost. The video topic is focused on search engine star­tups, but these basic prin­ci­ples can be applied in any soft­ware or web­site devel­op­ment project, (i.e. user expe­ri­ence testing, […]

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