Category Archives: Community

How Connected Is Your Brand Community?

Imag­ine the scene. You’re a woman who has heard great things about a new bou­tique tar­geted to women just like you. You steal away some time from work to go there. The minute you enter the bou­tique, you’re in heaven!

You hear kind & lov­ing voices on the bou­tique stereo speak­ers. Video from the CEO is play­ing telling

Mommy Blogging, Mompreneurs, and Multi-​​Cultural Women: The New Social Media Darlings

For the past year, I’ve been asked to speak at a num­ber of inter­net mar­ket­ing conferences.

Image via Wikipedia

That, in itself, is not odd since I’ve been speak­ing at web con­fer­ences since 2002. What has been dif­fer­ent this time is the types of con­fer­ences I’ve been asked to speak at lately. They’ve all been con­fer­ences directed at

Secret Ways Bands Use Social Media to Develop A Following

Recently I was inter­viewed by an amaz­ing writer for www.Examiner.com on Social Media for bands. The arti­cle picked up some speed and got picked up by Asso­ci­ated Content.

Image by DbryJ Music via Flickr

In it, I share some of the best secrets I’ve learned about how bands are using social media to pro­mote their tours and music.
If you have

Neurons with legs — How wideband social media is changing the world’s cognitive structure

Note: This is a guest blog writ­ten by Alis­tair Cock­burn 2009.07.25.
How wide­band social media is chang­ing the world’s cog­ni­tive struc­ture
Peo­ple work­ing together is like a large brain per­form­ing a com­pu­ta­tion, but in which each neu­ron has legs and tends to wan­der off at ran­dom moments. Hutchins coined the phrase dis­trib­uted cog­ni­tion for when peo­ple work together to achieve