The first presenter was Tom Vander Ark, former executive director of the Bill and Melinda Gates Foundation, who is working on a new idea for “blended learning”, his interpretation of the next generation in learning — with big impact for the many children in lower socioeconomic environments who would normally drop out of school. Find out more about this project at http://edreformer.com/.

The next speaker was a brilliant 15-year old student, Strom Clark. His presentation was on his 1st place CUSEF and Intel International Science & Engineering Fair project titled “Classification of Nicotinic-Acetylcholine receptors in the Hippocampus through Ion current Analysis”.  His presentation was peppered with multiple 6-syllable words in succession, so don’t expect me to deconstruct his talk very easily. The most  important and impressive part of this presentation was his passion for the research into finding a cure for memory loss and Alzheimer’s — AND the fact that he’s also a concert pianist. WOW! I want someone with his passion to be my doctor! He’s really an inspiration!

The 3rd speaker was Bard Geesaman MD PhD. His topic focused on how to finance innovations in biotechnology and the life sciences more effectively. His basic premise is that the current model is broken, and outlined a new funding model for the industry.

Finally, Alistair Cockburn PhD gave a riveting presentation about Designing in Teams — The Cooperative Game. He showed how design is a cooperative game with 3 moves: inventing, communicating, and deciding. Design is also a goal-directed game, along with things like Journalism, Engineering, Software Development, Business initiatives, etc.  You can read a full discussion on this presentation here: http://alistair.cockburn.us/Alistair+at+TEDxUoU+2010

The event was rounded off by an impressive performance by Ririe-Woodbury Dance Company (on a tiny stage), and networking afterward, sponsored by The Summit Group.

I’d like to thank TEDx and the event hosts for bringing TED to Utah. It’s been a dream of mine to attend a TED conference for at least 10 years now. The TEDx events are such a great resource to communities, and give us a taste of some of the big thinking that is shared at larger TED events. Thanks for bringing it to the rest of us, TED!

More links: http://www.deseretnews.com/article/700037819/Big-ideas-aired-at-Utah-TEDx-event.html

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Image by Choconancy1 via Flickr

You hear kind & loving voices on the boutique stereo speakers. Video from the CEO is playing telling you about the boutique, and all the wonderful things you’ll find there. You listen, and you’re entranced.

The visuals are heavenly and soothing, too…and just look! As you walk around, you see products from other women you recognize, or would like to get to know better, at least.

You’re so engaged, so impelled by the magnitude and quality of products at this boutique, you feel compelled to give kudos to management. So you search around a bit to find someone who works at the boutique.

No one yet.

You search a bit more.

Maybe if you open this door…Nothing.

Then it hits you. You’re there all by yourself in this huge boutique! Why aren’t there any sales people here, you wonder? You’d like to buy something here.

But wait! Did someone call your name? Yes! But it sounds very distant. You walk toward the sound and you find that it’s the owner. She’s calling to you from outside the store. She wants to talk to you. You tell her you were just inside enjoying the boutique, but she insists on talking to you outside of her lovely boutique. In fact, she prefers to talk to you from a competitor’s store!

Can you feel the frustration of this potential customer?

This may seem like the beginning to a short fiction story, but it’s a scenario I see carried out all to often with new social networks and online communities. The community manager of a new or recently updated social network community oftentimes prefers to chat with community members outside of the community entirely. Any contact with customers take place at other communities like Facebook, Twitter, LinkedIn…all great networks, but competitors for your customer’s time. If your community manager is spending more time on these networks than your own, then your community is suffering.

In a recent Online Community Culture Survey, one of the top 5 most influential factors listed in a community’s culture was participation by the Host. And as women in social networks, this study agrees wholeheartedly with our viewpoints about the kind of networks we feel connected to. Network execs that instruct their community managers to pump out editorial information, then leave the brand community and convene elsewhere, yet expect community users to somehow feel connected with them have their heads buried in the sand.

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How wideband social media is changing the world’s cognitive structure

People working together is like a large brain performing a computation, but in which each neuron has legs and tends to wander off at random moments. Hutchins coined the phrase distributed cognition for when people work together to achieve an outcome (see the book “Cognition in the Wild”), but for my taste, “neurons with legs” paints a sharper picture.

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If you can imagine that people working toward a common outcome – whether a play, a business initiative, a software release – are like neurons with legs, then it is clear why working in a war room with project maps on the wall has always been the preferred mode of intense collaboration.

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Working in different locations is comparatively unattractive, even if it is the “way of the world.” Communication wasn’t really free to start with, and the cost shoots up dramatically as soon as the neurons can’t see or hear each other, or notice when the others have wandered off.

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Software teams are getting practiced at working intensely across distances. The best teams use phone, voice– or video–Skype or equivalent, voice conferencing, online chat, online document collaborative and code synchronization tools to keep up with each other as much as they can … and of course, plane trips when they really want to communcate heavily.

(Why is it business people so often set up all the contract details by internet, but then fly to be in the same room when it comes time to close the deal?)

So far, pretty standard.

However, those communication mechanisms are deliberate, operating with the directed intention of transferring information from one wandering neuron to another. “Directed” is the key word.

Wideband social media adds a twist. By “wideband” social media, I mean broadcast media such as Twitter, Facebook, and geographic location revealing apps.

With wideband social media, the group of wandering neurons contribute to an emerging picture, which none of them could paint alone. The data that arrives is spontaneous, unpredictable, and informative in surprising ways.

“I’m going to lunch at the Mac.”

What information could this possibly hold? Well, if sent on Twitter or group-linked geopraphic locators, it produces a spontaneous get-together of friends and not-yet-friends, which produces a conversation, a company, a manifesto or a new friendship, all with long-term unexpected effects.

We’re only seeing the beginning of the story here.

Like any new technology, there is a dark side as well as a light. You can follow, but you can also be followed. Police can take steps to increase safety, or to oppress. The new GIS (geographic information systems) frankly scare me. I wonder how long before we forget who’s watching our movements and what they’re doing with it. However, that scary scenario is not part of this particular blog entry.

What is part of this entry is the question about what this means in a commercial context ( beneficent, let’s pretend, just for now .

Wideband social media extends a company’s ears.

• A person doesn’t like (or does like!) your product – you get to hear about it in a casual online complaint. You can move to take care of it immediately, long before it would hit a customer service rep.
• You get to see trends in the marketplace early, through gossip, long before the retailers publish the trend in their public reports – or even before it hits their cash registers.

And getting back to the start of the story, how does this impact commercial cognition?

I don’t have the answer to that yet, but I see an outline. The outline is real and current, just not yet tagged with words. Competitive companies will work it out long before we writers have words around it.

What I see, though, is a corporate idea with millions of remote dendritic connections, remote cognitors that live inside a picture that changes as rapidly as whitewater rapids. The people help paint, recognize, understand, and further change the picture, all at the same time.

(End note: Teilhard de Chardin coined the term “noosphere” (no-o-sphere) in “The Phenomenon of Man” in the early-mid 20th century to describe what he saw as the natural evolution from atoms to multi-cellular organisms (us) to a cognitive entity in which we would be only contributors. Scientific meetings, then the www were considered to be early versions of the noosphere, but from what I’m seeing, both of those pale in comparison to what’s about to happen with broadband social media as enterprising groups realize the power of so many dendritic connections wandering around acting with wideband social media attachments.)

Alistair

Short URL: http://Alistair.Cockburn.us/neurons+with+legs

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