Category Archives: Reputation Management

Abandoned Business Social Network Profiles? The Real Cost To Your Company

Do you have social net­work pro­files that you just can’t seem to keep up with? If so, I’ve got a lit­tle story to tell you. A recent client of mine, a small cor­po­ra­tion, once had an employee who cre­ated social net­work pro­files all over the inter­net. This employee finally moved on to other things after 2 years, but left …

January 16, 2010 – 6:31 am | By Ghennipher | Posted in Reputation Management, Social Media | Tagged , , , | 0 Comments

Twitter Getting CxO Buy In, Thanks To @Zappos

Great post on the rise of CEO/​​CMOs using Twit­ter:
Twit­ter is yet another exam­ple of where brands have to accept a loss of con­trol.
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April 22, 2009 – 6:47 pm | By Ghennipher | Posted in Corporate Socializers, Reputation Management, Social Media, Twitter | Tagged , , , , | 0 Comments

Real-​​Time Twitter Monitoring

Quick! What are peo­ple say­ing right now about your brand? Impos­si­ble to know, you say? Nah, not at all. Enter Side­line, “a Twit­ter app that lets you mon­i­tor and search what peo­ple are say­ing about your prod­uct in real time”.
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April 7, 2009 – 7:10 am | By Ghennipher | Posted in Reputation Management, Social Media, Social Media Tool, Twitter | Tagged , , , , , , , | 0 Comments

Twitter As A CRM Tool

Sil­i­con Val­ley /​​ San Jose Busi­ness Jour­nal is report­ing that Sales­Force Inc. will offer a CRM appli­ca­tion for the pop­u­lar microblog­ging ser­vice Twit­ter.
I must admit being pleas­antly sur­prised by this new appli­ca­tion. Sales­Force Inc. is help­ing cor­po­ra­tions har­ness the real power of social net­works — namely the Twit­ter com­mu­nity.
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March 23, 2009 – 8:13 am | By Ghennipher | Posted in Corporate Socializers, Reputation Management, Social Media Tool, Twitter | Tagged , , , | 0 Comments

Can Personal Brands on Social Media Stay Personal?

The con­cept of employees/​​etc. pro­mot­ing them­selves as a per­sonal brand has been a much-​​​​debated topic in social media net­works for months. As an inde­pen­dent con­sul­tant, I’ve vac­il­lated between the value of each indi­vid­ual in an orga­ni­za­tion devel­op­ing a thriv­ing per­sonal brand,
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March 11, 2009 – 8:29 am | By Ghennipher | Posted in Corporate Socializers, Reputation Management, Social Media, Social Media PR | Tagged , | 0 Comments

Twitter Tools for Business

Brian Solis from PR 2.0 has pub­lished a com­pre­hen­sive list of Twit­ter tools for com­mu­nity man­agers and com­mu­ni­ca­tions pro­fes­sion­als. Busi­nesses imple­ment­ing a social media strat­egy will find a wealth of value from this list of tools, and by using them in a way that cre­ates trans­parency and authen­tic­ity.
One rea­son I haven’t spent a lot of time on this blog writ­ing about …

December 15, 2008 – 3:33 pm | By Ghennipher | Posted in Corporate Socializers, Reputation Management, Social Media, Social Media Tool, Twitter | Tagged , | 0 Comments

Motrin — An Avoidable Social Media Disaster

No Social Media Mon­i­tor­ing Strat­egy Helped Kill Motrin Moms Ad
Think about that for a minute. A tar­geted adver­tise­ment by one of the most respected phar­ma­ceu­ti­cal com­pa­nies in the world was brought down in less than 48 hours by a rel­a­tively small num­ber of social net­work users. What’s more, these social net­work users were on Twit­ter — one of the …

November 18, 2008 – 6:07 pm | By Ghennipher | Posted in Internet Marketing/SEM, Reputation Management, Social Media PR, Twitter | Tagged , , | 0 Comments