Quick! What are people saying right now about your brand? Impossible to know, you say? Nah, not at all. Enter Sideline, “a Twitter app that lets you monitor and search what people are saying about your product in real time”.
Category Archives: Reputation Management
Twitter As A CRM Tool
Silicon Valley / San Jose Business Journal is reporting that SalesForce Inc. will offer a CRM application for the popular microblogging service Twitter. I must admit being pleasantly surprised by this new application. SalesForce Inc. is helping corporations harness the real power of social networks — namely the Twitter community.
Can Personal Brands on Social Media Stay Personal?
The concept of employees/etc. promoting themselves as a personal brand has been a much-debated topic in social media networks for months. As an independent consultant, I’ve vacillated between the value of each individual in an organization developing a thriving personal brand,
Twitter Tools for Business
Brian Solis from PR 2.0 has published a comprehensive list of Twitter tools for community managers and communications professionals. Businesses implementing a social media strategy will find a wealth of value from this list of tools, and by using them in a way that creates transparency and authenticity. One reason I haven’t spent a lot of time on this blog writing …
Motrin — An Avoidable Social Media Disaster
No Social Media Monitoring Strategy Helped Kill Motrin Moms Ad Think about that for a minute. A targeted advertisement by one of the most respected pharmaceutical companies in the world was brought down in less than 48 hours by a relatively small number of social network users. What’s more, these social network users were on Twitter — one of …
Blogging, Social Media Spin, Stock Prices and Heart Attacks
One troubling aspect of ‘citizen journalists’ and the relationship unknown and untested bloggers have with respected online news journals is that sometimes these bloggers submit posts which have a detrimental effect on business. This situation has been seen over and over again. Last month for instance, a wrongly dated post about United Airlines caused stock prices to …
Salt Lake City Tweetup Group
Our little Salt Lake City Tweetup group is gaining some speed. We’ve planned a short-notice tweetup for October 2, 2008. Incidentally, this tweetup occurs on the same date as the VP debate, so we’ve adjusted our original location to allow those who want to watch the debates to do so at the Tweetup. Here’s the Tweetup …
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