Reputation Management

Real-​​Time Twitter Monitoring

On April 7, 2009, in Reputation Management, Social Media, Social Media Tool, Twitter, by Ghennipher
0

Quick! What are peo­ple say­ing right now about your brand? Impos­si­ble to know, you say? Nah, not at all. Enter Side­line, “a Twit­ter app that lets you mon­i­tor and search what peo­ple are say­ing about your prod­uct in real time”.

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Twitter As A CRM Tool

On March 23, 2009, in Corporate Socializers, Reputation Management, Social Media Tool, Twitter, by Ghennipher
4

Sil­i­con Val­ley /​​ San Jose Busi­ness Jour­nal is report­ing that Sales­Force Inc. will offer a CRM appli­ca­tion for the pop­u­lar microblog­ging ser­vice Twit­ter. I must admit being pleas­antly sur­prised by this new appli­ca­tion. Sales­Force Inc. is help­ing cor­po­ra­tions har­ness the real power of social net­works — namely the Twit­ter community.

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Can Personal Brands on Social Media Stay Personal?

On March 11, 2009, in Corporate Socializers, Reputation Management, Social Media, Social Media PR, by Ghennipher
7

The con­cept of employees/​​etc. pro­mot­ing them­selves as a per­sonal brand has been a much-​​​​debated topic in social media net­works for months. As an inde­pen­dent con­sul­tant, I’ve vac­il­lated between the value of each indi­vid­ual in an orga­ni­za­tion devel­op­ing a thriv­ing personal brand,

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Twitter Tools for Business

On December 15, 2008, in Corporate Socializers, Reputation Management, Social Media, Social Media Tool, Twitter, by Ghennipher
3

Brian Solis from PR 2.0 has pub­lished a com­pre­hen­sive list of Twit­ter tools for com­mu­nity man­agers and com­mu­ni­ca­tions pro­fes­sion­als. Busi­nesses imple­ment­ing a social media strat­egy will find a wealth of value from this list of tools, and by using them in a way that cre­ates trans­parency and authen­tic­ity. One rea­son I haven’t spent a lot of time on this blog writing […]

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Motrin — An Avoidable Social Media Disaster

On November 18, 2008, in Internet Marketing/SEM, Reputation Management, Social Media PR, Twitter, by Ghennipher
2

No Social Media Mon­i­tor­ing Strat­egy Helped Kill Motrin Moms Ad Think about that for a minute. A tar­geted adver­tise­ment by one of the most respected phar­ma­ceu­ti­cal com­pa­nies in the world was brought down in less than 48 hours by a rel­a­tively small num­ber of social net­work users. What’s more, these social net­work users were on Twit­ter — one of […]

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Blogging, Social Media Spin, Stock Prices and Heart Attacks

On October 5, 2008, in Reputation Management, Social Media, Twitter, by Ghennipher
3

One trou­bling aspect of ‘cit­i­zen jour­nal­ists’ and the rela­tion­ship unknown and untested blog­gers have with respected online news jour­nals is that some­times these blog­gers sub­mit posts which have a detri­men­tal effect on busi­ness. This sit­u­a­tion has been seen over and over again. Last month for instance, a wrongly dated post about United Air­lines caused stock prices to […]

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Salt Lake City Tweetup Group

On October 1, 2008, in Corporate Socializers, Reputation Management, Social Media PR, Tweetup, by Ghennipher
0

Our lit­tle Salt Lake City Tweetup group is gain­ing some speed. We’ve planned a short-​​​​notice tweetup for Octo­ber 2, 2008. Inci­den­tally, this tweetup occurs on the same date as the VP debate, so we’ve adjusted our orig­i­nal loca­tion to allow those who want to watch the debates to do so at the Tweetup. Here’s the Tweetup […]

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