No Social Media Monitoring Strategy Helped Kill Motrin Moms Ad
Think about that for a minute. A targeted advertisement by one of the most respected pharmaceutical companies in the world was brought down in less than 48 hours by a relatively small number of social network users. What’s more, these social network users were on Twitter — one of the …
Category Archives: Internet Marketing/SEM
Motrin — An Avoidable Social Media Disaster
Family Social Media Network Sites Love Baby Boomers
“From the last seven years of polling, we’ve found that what older people like best about the Internet is being able to connect to family and friends,” — Susannah Fox — Pew Internet & American Life Project and the Kaiser Family Foundation
New family social networks are popping up almost every day. The real draw …
The Case For Social Media Professionals
A recently sponsored nationwide online digital marketing and interactive advertising survey by Sapient revealed some insightful results from its respondents. This was no mere web poll, the participants were “more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly responsible for managing digital marketing budget allocation …
Twitter Goes Social at Beijeng Olympics
Its amazing to me to see the real life implications of online social media. Take the Beijeng Olympics, for example. There are groups of Twitter users meeting together online to dispatch Tweets about what they see offline at the games. These Twitter users will likely meet offline for a meal or drinks, as do many other …
Can Social Media Play Nice? A Social Media Love Manifesto
Can social media network users bring “nice” back to social media?
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