Category Archives: Internet Marketing/SEM

Merchants Looking For New Ways to Maximize Revenue Potential

80 per­cent of mid-​​​​sized mer­chants see e-​​​​commerce growth as very impor­tant or crit­i­cal to their over­all busi­ness in the next 1–3 years. While dri­ving rev­enue should be the objec­tive of every com­pany, 40 per­cent of the mer­chants sur­veyed said they are not sat­is­fied with their site’s cur­rent shop­ping expe­ri­ence, as it per­tains to max­i­miz­ing rev­enue …

August 2, 2010 – 6:42 pm | By Ghennipher | Posted in Internet Marketing/SEM | Tagged , , , , , , , | 0 Comments

Motrin — An Avoidable Social Media Disaster

No Social Media Mon­i­tor­ing Strat­egy Helped Kill Motrin Moms Ad Think about that for a minute. A tar­geted adver­tise­ment by one of the most respected phar­ma­ceu­ti­cal com­pa­nies in the world was brought down in less than 48 hours by a rel­a­tively small num­ber of social net­work users. What’s more, these social net­work users were on Twit­ter — one of …

November 18, 2008 – 6:07 pm | By Ghennipher | Posted in Internet Marketing/SEM, Reputation Management, Social Media PR, Twitter | Tagged , , | 0 Comments

Family Social Media Network Sites Love Baby Boomers

“From the last seven years of polling, we’ve found that what older peo­ple like best about the Inter­net is being able to con­nect to fam­ily and friends,” — Susan­nah Fox — Pew Inter­net & Amer­i­can Life Project and the Kaiser Fam­ily Foun­da­tion New fam­ily social net­works are pop­ping up almost every day. The real draw …

November 3, 2008 – 7:58 pm | By Ghennipher | Posted in Corporate Socializers, Internet Marketing/SEM, Social Media, Social Media PR, Social Media Tool, Tweetup | Tagged , , , , | 0 Comments

The Case For Social Media Professionals

A recently spon­sored nation­wide online dig­i­tal mar­ket­ing and inter­ac­tive adver­tis­ing sur­vey by Sapi­ent revealed some insight­ful results from its respon­dents. This was no mere web poll, the par­tic­i­pants were “more than 200 chief mar­ket­ing offi­cers (CMOs) and senior mar­ket­ing pro­fes­sion­als, all of whom are either directly or indi­rectly respon­si­ble for man­ag­ing dig­i­tal mar­ket­ing bud­get allo­ca­tion …

September 5, 2008 – 2:53 pm | By Ghennipher | Posted in Internet Marketing/SEM, Reputation Management, Social Media, Social Media PR | Tagged , , , , | 0 Comments

Twitter Goes Social at Beijeng Olympics

Its amaz­ing to me to see the real life impli­ca­tions of online social media. Take the Bei­jeng Olympics, for exam­ple. There are groups of Twit­ter users meet­ing together online to dis­patch Tweets about what they see offline at the games. These Twit­ter users will likely meet offline for a meal or drinks, as do many other …

August 8, 2008 – 9:32 am | By Ghennipher | Posted in Corporate Socializers, Internet Marketing/SEM, Social Media, Social Media PR, Social Media Tool, Twitter | Tagged , , | 0 Comments

Can Social Media Play Nice? A Social Media Love Manifesto

Can social media net­work users bring “nice” back to social media?

July 31, 2008 – 11:48 am | By Ghennipher | Posted in Internet Marketing/SEM, Reputation Management, Social Media, Social Media PR, Social Media Tool, Twitter | Tagged , , | 0 Comments