Social Media

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Business of Blogging Presentation Slides

On September 15, 2011, in Social Media, by Ghennipher
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I gave a pre­sen­ta­tion about blog­ging today to the David Eccles School of Busi­ness at the Uni­ver­sity of Utah. It’s a great group of stu­dents learn­ing dig­i­tal mar­ket­ing. I geeked out at them, and told them that no mat­ter what their mar­ket­ing duties are, the name of the game is their mind­set. Under­stand­ing the inner lives of their […]

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Expectation Management — Social Media ROI

On September 12, 2011, in Social Media, by Ghennipher
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Cute video on the delu­sional expec­ta­tions some CEOs have about social media ROI. In my 6 years of cor­po­rate and small busi­ness social media con­sult­ing, I’ve come to believe that the biggest prob­lem around social media ROI is fig­ur­ing out which dig­i­tal mar­ket­ing efforts should get credit for a con­ver­sion. It’s easy to say that social media […]

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Is Social Media A Sustainable Business Marketing Model?

On July 8, 2011, in Social Marketing, Social Media, by Ghennipher
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It seems that among some peo­ple in the IT world, there’s a strong sen­ti­ment that social media is a fad. My com­men­tary on this is at my busi­ness site. Read the rest of the article here.  

10 Years Agile Meeting

Agile and Highest Business Value

On February 23, 2011, in Agile, by Ghennipher
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Once the rock­ets are up, who cares where they come down. That’s not my depart­ment says Werner von Braun”
–Tom Lehrer

Reconnecting in 2011!

On January 3, 2011, in Uncategorized, by Ghennipher
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I’ve been blog­ging for com­pa­nies and myself since 2004. Lately, I’ve got­ten involved in other awe­some projects (that I know you’d really like to know more about) and I’ve really let this blog slide. But I’ve decided I want to blog more. Rather than just think­ing about doing it, I’m start­ing right now. I will be post­ing on […]

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Analyzing Cusomer Sentiment in Social Networks

On November 2, 2010, in Social Media Tool, by Ghennipher
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Work­ing with com­pa­nies over the past decade has revealed to me that in gen­eral, com­pa­nies hate to ana­lyze cus­tomer data. It’s hard, the met­rics may be all wrong, trans­lat­ing the data is a lot of guess­work, and even if you think you’ve got it right, cus­tomers always do some­thing com­pletely unpre­dictable. That’s why social ana­lyt­ics companies […]

Managing Business Outcomes in Social Media

On September 7, 2010, in Social Media, by Ghennipher
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Today’s online mar­keters have more ana­lyt­i­cal tools than any gen­er­a­tion before to track web­site usage. Amaz­ingly enough, indus­try pro­fes­sion­als, on the whole, lack knowl­edge of the buy­ing process from the customer’s per­spec­tive. The tools we use track crude sales met­rics, which make it dif­fi­cult to under­stand what is truly impor­tant to cus­tomers. Social media, however, […]

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