Social Media
I gave a presentation about blogging today to the David Eccles School of Business at the University of Utah. It’s a great group of students learning digital marketing. I geeked out at them, and told them that no matter what their marketing duties are, the name of the game is their mindset. Understanding the inner lives of their […]
Cute video on the delusional expectations some CEOs have about social media ROI. In my 6 years of corporate and small business social media consulting, I’ve come to believe that the biggest problem around social media ROI is figuring out which digital marketing efforts should get credit for a conversion. It’s easy to say that social media […]
It seems that among some people in the IT world, there’s a strong sentiment that social media is a fad. My commentary on this is at my business site. Read the rest of the article here.
“Once the rockets are up, who cares where they come down. That’s not my department says Werner von Braun”
–Tom Lehrer
I’ve been blogging for companies and myself since 2004. Lately, I’ve gotten involved in other awesome projects (that I know you’d really like to know more about) and I’ve really let this blog slide. But I’ve decided I want to blog more. Rather than just thinking about doing it, I’m starting right now. I will be posting on […]
Working with companies over the past decade has revealed to me that in general, companies hate to analyze customer data. It’s hard, the metrics may be all wrong, translating the data is a lot of guesswork, and even if you think you’ve got it right, customers always do something completely unpredictable. That’s why social analytics companies […]
Today’s online marketers have more analytical tools than any generation before to track website usage. Amazingly enough, industry professionals, on the whole, lack knowledge of the buying process from the customer’s perspective. The tools we use track crude sales metrics, which make it difficult to understand what is truly important to customers. Social media, however, […]
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
Learn more or reserve your webinar spot now!
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Listen to Ghennipher talk social media on internet radio with WITI on Blog Talk Radio