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	<title>Social Media Spin &#187; Agile</title>
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	<description>Relevant Social Marketing Tips</description>
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		<title>Agile and Highest Business Value</title>
		<link>http://www.ghennipher.net/social-media/agile/agile-and-highest-business-value/</link>
		<comments>http://www.ghennipher.net/social-media/agile/agile-and-highest-business-value/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 16:18:39 +0000</pubDate>
		<dc:creator>Ghennipher</dc:creator>
				<category><![CDATA[Agile]]></category>
		<category><![CDATA[agile marketing]]></category>
		<category><![CDATA[Agile software development]]></category>
		<category><![CDATA[agile web development]]></category>
		<category><![CDATA[Business value]]></category>
		<category><![CDATA[Scrum]]></category>

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		<description><![CDATA[“Once the rockets are up, who cares where they come down. That’s not my department says Werner von Braun”
-Tom Lehrer]]></description>
			<content:encoded><![CDATA[<p>I attended the <a title="10 Years Agile" href="http://10yearsagile.org/">10 year celebration of the writing of the Agile manifesto</a>. What struck me was that people are still talking only about the delivery of what they call “business value”…what’s missing  is attention to the actual <strong>capture of revenue</strong>,  which is the entire point of the exercise. Without it, the best agile  practices and language such as “business value” miss the mark</p>
<p>At the 10 Year Agile celebration, the conclusion was to focus on   “Improving the entire process of value creation”. Notice that here   again, the thinking on value stops…<a title="Agile Marketing Manifesto" href="http://appliedconnectioneering.com/agile-marketing-manifesto/">Click here to continue reading</a></p>
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<li class="zemanta-article-ul-li"><a href="http://neilperkin.typepad.com/only_dead_fish/2011/02/agile-innovation.html">Agile Innovation</a> (neilperkin.typepad.com)</li>
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