Category Archives: Corporate Socializers

Twitter Getting CxO Buy In, Thanks To @Zappos

Great post on the rise of CEO/​​CMOs using Twit­ter:
Twit­ter is yet another exam­ple of where brands have to accept a loss of con­trol.
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April 22, 2009 – 6:47 pm | By Ghennipher | Posted in Corporate Socializers, Reputation Management, Social Media, Twitter | Tagged , , , , | 0 Comments

Twitter As A CRM Tool

Sil­i­con Val­ley /​​ San Jose Busi­ness Jour­nal is report­ing that Sales­Force Inc. will offer a CRM appli­ca­tion for the pop­u­lar microblog­ging ser­vice Twit­ter.
I must admit being pleas­antly sur­prised by this new appli­ca­tion. Sales­Force Inc. is help­ing cor­po­ra­tions har­ness the real power of social net­works — namely the Twit­ter com­mu­nity.
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March 23, 2009 – 8:13 am | By Ghennipher | Posted in Corporate Socializers, Reputation Management, Social Media Tool, Twitter | Tagged , , , | 0 Comments

Can Personal Brands on Social Media Stay Personal?

The con­cept of employees/​​etc. pro­mot­ing them­selves as a per­sonal brand has been a much-​​​​debated topic in social media net­works for months. As an inde­pen­dent con­sul­tant, I’ve vac­il­lated between the value of each indi­vid­ual in an orga­ni­za­tion devel­op­ing a thriv­ing per­sonal brand,
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March 11, 2009 – 8:29 am | By Ghennipher | Posted in Corporate Socializers, Reputation Management, Social Media, Social Media PR | Tagged , | 0 Comments

Salt Lake City Sundance Festival Tweetup

The Salt Lake City Tweetup group wel­comes the Sun­dance Film Fes­ti­val to Utah. To show our sup­port, we’ve orga­nized a Tweetup fea­tur­ing Sundance’s offi­cial Tweet­ers and Sun­dance Film­mak­ers.
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January 14, 2009 – 11:20 am | By Ghennipher | Posted in Corporate Socializers, Social Media, Tweetup | Tagged , , , | 0 Comments

Twitter Tools for Business

Brian Solis from PR 2.0 has pub­lished a com­pre­hen­sive list of Twit­ter tools for com­mu­nity man­agers and com­mu­ni­ca­tions pro­fes­sion­als. Busi­nesses imple­ment­ing a social media strat­egy will find a wealth of value from this list of tools, and by using them in a way that cre­ates trans­parency and authen­tic­ity.
One rea­son I haven’t spent a lot of time on this blog writ­ing about …

December 15, 2008 – 3:33 pm | By Ghennipher | Posted in Corporate Socializers, Reputation Management, Social Media, Social Media Tool, Twitter | Tagged , | 0 Comments

Family Social Media Network Sites Love Baby Boomers

“From the last seven years of polling, we’ve found that what older peo­ple like best about the Inter­net is being able to con­nect to fam­ily and friends,” — Susan­nah Fox — Pew Inter­net & Amer­i­can Life Project and the Kaiser Fam­ily Foundation

New fam­ily social net­works are pop­ping up almost every day. The real draw …

November 3, 2008 – 7:58 pm | By Ghennipher | Posted in Corporate Socializers, Internet Marketing/SEM, Social Media, Social Media PR, Social Media Tool, Tweetup | Tagged , , , , | 0 Comments

Salt Lake City Tweetup Group

Our lit­tle Salt Lake City Tweetup group is gain­ing some speed. We’ve planned a short-​​​​notice tweetup for Octo­ber 2, 2008. Inci­den­tally, this tweetup occurs on the same date as the VP debate, so we’ve adjusted our orig­i­nal loca­tion to allow those who want to watch the debates to do so at the Tweetup.
Here’s the Tweetup details …

October 1, 2008 – 8:24 pm | By Ghennipher | Posted in Corporate Socializers, Reputation Management, Social Media PR, Tweetup | Tagged , | 0 Comments