Category Archives: Social Media PR

The Future of PR — Really?

I found this fas­ci­nat­ing quote today:
There’s an inter­est­ing topic being dis­cussed over on Web-​​​​Strategist.  Once again, Jere­miah Owyang chal­lenges us to think of a new par­a­digm that could change the way com­pa­nies relate and react to their cus­tomers. 
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Can Personal Brands on Social Media Stay Personal?

The con­cept of employees/​​etc. pro­mot­ing them­selves as a per­sonal brand has been a much-​​​​debated topic in social media net­works for months. As an inde­pen­dent con­sul­tant, I’ve vac­il­lated between the value of each indi­vid­ual in an orga­ni­za­tion devel­op­ing a thriv­ing per­sonal brand,
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Salt Lake City Tweetup Roundup for January

2009 started out with a blast in the Social Media Tweetup scene in Salt Lake City (heavy empha­sis on Social).

The Sun­dance mar­ket­ing team col­lab­o­rated with us to cre­ate an amaz­ing Sundance/​​Salt Lake City Tweetup fea­tur­ing Ondi Tim­o­ner, who was awarded the Grand Jury prize a few days after our Tweetup at the Sun­dance Film Fes­ti­val for her doc­u­men­tary, We Live in

Choose Your Social Media Consultant With Care

Geoff Liv­ingston posted a great list of 25 ways to know whether you’ve got a strong Social Media Con­sul­tant or Agency. This was in response to the recent influx of “social media experts” enter­ing the space who are clearly unqual­i­fied and can cause more harm than good to your busi­ness.
Some salient points for Marketing/​​Communications Man­agers to con­sider

Motrin — An Avoidable Social Media Disaster

No Social Media Mon­i­tor­ing Strat­egy Helped Kill Motrin Moms Ad
Think about that for a minute. A tar­geted adver­tise­ment by one of the most respected phar­ma­ceu­ti­cal com­pa­nies in the world was brought down in less than 48 hours by a rel­a­tively small num­ber of social net­work users. What’s more, these social net­work users were on Twit­ter — one of the

Family Social Media Network Sites Love Baby Boomers

From the last seven years of polling, we’ve found that what older peo­ple like best about the Inter­net is being able to con­nect to fam­ily and friends,” — Susan­nah Fox — Pew Inter­net & Amer­i­can Life Project and the Kaiser Fam­ily Foundation

New fam­ily social net­works are pop­ping up almost every day. The real draw

Salt Lake City Tweetup Group

Our lit­tle Salt Lake City Tweetup group is gain­ing some speed. We’ve planned a short-​​​​notice tweetup for Octo­ber 2, 2008. Inci­den­tally, this tweetup occurs on the same date as the VP debate, so we’ve adjusted our orig­i­nal loca­tion to allow those who want to watch the debates to do so at the Tweetup.
Here’s the Tweetup details