Social Media PR
I found this fascinating quote today: There’s an interesting topic being discussed over on Web-Strategist. Once again, Jeremiah Owyang challenges us to think of a new paradigm that could change the way companies relate and react to their customers.
The concept of employees/etc. promoting themselves as a personal brand has been a much-debated topic in social media networks for months. As an independent consultant, I’ve vacillated between the value of each individual in an organization developing a thriving personal brand,
2009 started out with a blast in the Social Media Tweetup scene in Salt Lake City (heavy emphasis on Social). The Sundance marketing team collaborated with us to create an amazing Sundance/Salt Lake City Tweetup featuring Ondi Timoner, who was awarded the Grand Jury prize a few days after our Tweetup at the Sundance Film Festival for her documentary, We Live in […]
Geoff Livingston posted a great list of 25 ways to know whether you’ve got a strong Social Media Consultant or Agency. This was in response to the recent influx of “social media experts” entering the space who are clearly unqualified and can cause more harm than good to your business. Some salient points for Marketing/Communications Managers to […]
No Social Media Monitoring Strategy Helped Kill Motrin Moms Ad Think about that for a minute. A targeted advertisement by one of the most respected pharmaceutical companies in the world was brought down in less than 48 hours by a relatively small number of social network users. What’s more, these social network users were on Twitter — one of […]
“From the last seven years of polling, we’ve found that what older people like best about the Internet is being able to connect to family and friends,” — Susannah Fox — Pew Internet & American Life Project and the Kaiser Family Foundation New family social networks are popping up almost every day. The real draw […]
Our little Salt Lake City Tweetup group is gaining some speed. We’ve planned a short-notice tweetup for October 2, 2008. Incidentally, this tweetup occurs on the same date as the VP debate, so we’ve adjusted our original location to allow those who want to watch the debates to do so at the Tweetup. Here’s the Tweetup […]
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
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