Social Media PR

The Case For Social Media Professionals

On September 5, 2008, in Internet Marketing/SEM, Reputation Management, Social Media, Social Media PR, by Ghennipher
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A recently spon­sored nation­wide online dig­i­tal mar­ket­ing and inter­ac­tive adver­tis­ing sur­vey by Sapi­ent revealed some insight­ful results from its respon­dents. This was no mere web poll, the par­tic­i­pants were “more than 200 chief mar­ket­ing offi­cers (CMOs) and senior mar­ket­ing pro­fes­sion­als, all of whom are either directly or indi­rectly respon­si­ble for man­ag­ing dig­i­tal mar­ket­ing bud­get allocation […]

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Corporate Socializers Competition Launched

On August 11, 2008, in Corporate Socializers, Social Media PR, by Ghennipher
1

Is your com­pany one of the best cor­po­rate “social­iz­ers” on the inter­net? If you think so, enter it into the Cor­po­rate Social­iz­ers Pro­gram! The pro­gram is based on the upcom­ing book Social Corp, Social media goes cor­po­rate by Joel Post­man, Prin­ci­pal of Social­ized. Why enter the Cor­po­rate Social­iz­ers com­pe­ti­tion? The com­pe­ti­tion is described as “a […]

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Twitter Goes Social at Beijeng Olympics

On August 8, 2008, in Corporate Socializers, Internet Marketing/SEM, Social Media, Social Media PR, Social Media Tool, Twitter, by Ghennipher
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Its amaz­ing to me to see the real life impli­ca­tions of online social media. Take the Bei­jeng Olympics, for exam­ple. There are groups of Twit­ter users meet­ing together online to dis­patch Tweets about what they see offline at the games. These Twit­ter users will likely meet offline for a meal or drinks, as do many other […]

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Can Social Media Play Nice? A Social Media Love Manifesto

On July 31, 2008, in Internet Marketing/SEM, Reputation Management, Social Media, Social Media PR, Social Media Tool, Twitter, by Ghennipher
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Can social media net­work users bring “nice” back to social media?

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Corporate Social Networking FAIL!

On July 21, 2008, in Social Media PR, by Ghennipher
2

Seems Enter­prise every­where is still hop­ping on the Social Net­work­ing band­wagon — but are still not get­ting it. SocialMediaToday.com has some great argu­ments for enter­prises actu­ally look­ing to win in the social media scene. “Busi­nesses have to real­ize that hav­ing a Face­book page for their prod­ucts makes them look ridicu­lous and could actu­ally harm the brand.” “They […]

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Who controls the flow and pace of inside information? The CEO? Or Social Network Users?

On July 21, 2008, in Corporate Socializers, Social Media, Social Media PR, by Ghennipher
2

It’s no secret that CEOs are gen­er­ally afraid of Social Media. I think most see it as an exper­i­ment in democ­racy. And though CEOs at the helm of busi­nesses, set the direc­tion and take cal­cu­lated risks, social media is still just too neb­u­lous for many CEOs to feel like it is a wise risk for their company. […]

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A Social Media Manifesto

On July 19, 2008, in Social Media PR, by Ghennipher
0

This is one of the san­est things I’ve read in regard to Social Media PR 2.0 lately. There has been a lot of social media hype. And in the midst of which, a shift has taken place in the online world that some cor­po­ra­tions are slow to adapt to. Tra­di­tional push mar­ket­ing under the guise of pull […]

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