Social Media Tool

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Analyzing Cusomer Sentiment in Social Networks

On November 2, 2010, in Social Media Tool, by Ghennipher
0

Work­ing with com­pa­nies over the past decade has revealed to me that in gen­eral, com­pa­nies hate to ana­lyze cus­tomer data. It’s hard, the met­rics may be all wrong, trans­lat­ing the data is a lot of guess­work, and even if you think you’ve got it right, cus­tomers always do some­thing com­pletely unpre­dictable. That’s why social ana­lyt­ics companies […]

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Whuffaoke Power

On July 13, 2009, in Social Media, Tweetup, by Ghennipher
0

What hap­pens when you mix your social media Whuffie mojo with Karaōke in Salt Lake City on a Sun­day evening? Whuf­faoke, of course!

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Twitter Getting CxO Buy In, Thanks To @Zappos

On April 22, 2009, in Twitter, by Ghennipher
0

Great post on the rise of CEO/​​CMOs using Twit­ter: Twit­ter is yet another exam­ple of where brands have to accept a loss of control.

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Real-​​Time Twitter Monitoring

On April 7, 2009, in Reputation Management, Social Media, Social Media Tool, Twitter, by Ghennipher
0

Quick! What are peo­ple say­ing right now about your brand? Impos­si­ble to know, you say? Nah, not at all. Enter Side­line, “a Twit­ter app that lets you mon­i­tor and search what peo­ple are say­ing about your prod­uct in real time”.

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Twitter As A CRM Tool

On March 23, 2009, in Corporate Socializers, Reputation Management, Social Media Tool, Twitter, by Ghennipher
4

Sil­i­con Val­ley /​​ San Jose Busi­ness Jour­nal is report­ing that Sales­Force Inc. will offer a CRM appli­ca­tion for the pop­u­lar microblog­ging ser­vice Twit­ter. I must admit being pleas­antly sur­prised by this new appli­ca­tion. Sales­Force Inc. is help­ing cor­po­ra­tions har­ness the real power of social net­works — namely the Twit­ter community.

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Salt Lake City Tweetup Roundup for January

On January 30, 2009, in Social Media PR, Tweetup, Twitter, by Ghennipher
2

2009 started out with a blast in the Social Media Tweetup scene in Salt Lake City (heavy empha­sis on Social). The Sun­dance mar­ket­ing team col­lab­o­rated with us to cre­ate an amaz­ing Sundance/​​Salt Lake City Tweetup fea­tur­ing Ondi Tim­o­ner, who was awarded the Grand Jury prize a few days after our Tweetup at the Sun­dance Film Fes­ti­val for her doc­u­men­tary, We Live in […]

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Salt Lake City Sundance Festival Tweetup

On January 14, 2009, in Corporate Socializers, Social Media, Tweetup, by Ghennipher
4

The Salt Lake City Tweetup group wel­comes the Sun­dance Film Fes­ti­val to Utah. To show our sup­port, we’ve orga­nized a Tweetup fea­tur­ing Sundance’s offi­cial Tweet­ers and Sun­dance Filmmakers.

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