Social Media Tool

Twitter Use Visualized

On December 27, 2008, in Twitter, by Ghennipher
0

Do you use Twit­ter for busi­ness or per­sonal com­mu­ni­ca­tion? Are you new to Twit­ter? What are peo­ple actu­ally doing on Twit­ter? Check out the new report by Mike Volpe of Hub­spot, State of the Twit­ter­verse A key graph from the report: Most Twit­ter users are new and 70% signed up in June 2008– If you’re a business […]

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Tweetup Wrapup — December ’08

On December 18, 2008, in Tweetup, by Ghennipher
6

The Salt Lake City Tweetup Group con­verged again on Salt Lake Roast­ing Co. last night, and we spent an evening together talk­ing shop, mak­ing con­nec­tions and gen­er­ally hav­ing a good time. Cary Snow­den wrote a post on last night’s group enti­tled “What Is A Tweetup?” The Twee­t­ups have become a monthly sta­ple here in Salt Lake City, and we’ve […]

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December Tweetup Salt Lake City

On December 17, 2008, in Tweetup, by Ghennipher
0

Time for the monthly Salt Lake City Tweetup again. All are wel­come to join for great con­ver­sa­tion and net­work­ing. Tweetup details: Date: Today Decem­ber 17, 2008 Place: THE SALT LAKE ROASTING CO. 320 E. 400 S. Salt Lake City Time: 6 PM till the last Twit­ter user goes home Why attend a Tweetup? Twee­t­ups are inti­mate groups […]

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Twitter Tools for Business

On December 15, 2008, in Corporate Socializers, Reputation Management, Social Media, Social Media Tool, Twitter, by Ghennipher
3

Brian Solis from PR 2.0 has pub­lished a com­pre­hen­sive list of Twit­ter tools for com­mu­nity man­agers and com­mu­ni­ca­tions pro­fes­sion­als. Busi­nesses imple­ment­ing a social media strat­egy will find a wealth of value from this list of tools, and by using them in a way that cre­ates trans­parency and authen­tic­ity. One rea­son I haven’t spent a lot of time on this blog writing […]

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Motrin — An Avoidable Social Media Disaster

On November 18, 2008, in Internet Marketing/SEM, Reputation Management, Social Media PR, Twitter, by Ghennipher
2

No Social Media Mon­i­tor­ing Strat­egy Helped Kill Motrin Moms Ad Think about that for a minute. A tar­geted adver­tise­ment by one of the most respected phar­ma­ceu­ti­cal com­pa­nies in the world was brought down in less than 48 hours by a rel­a­tively small num­ber of social net­work users. What’s more, these social net­work users were on Twit­ter — one of […]

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Family Social Media Network Sites Love Baby Boomers

On November 3, 2008, in Corporate Socializers, Internet Marketing/SEM, Social Media, Social Media PR, Social Media Tool, Tweetup, by Ghennipher
9

“From the last seven years of polling, we’ve found that what older peo­ple like best about the Inter­net is being able to con­nect to fam­ily and friends,” — Susan­nah Fox — Pew Inter­net & Amer­i­can Life Project and the Kaiser Fam­ily Foun­da­tion New fam­ily social net­works are pop­ping up almost every day. The real draw […]

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5 Tips to Measure Success in Social Media Marketing

On October 22, 2008, in Social Media, Social Media Tool, Twitter, by Ghennipher
11

Let’s say you’ve got­ten the approval to get your com­pany involved in social media mar­ket­ing and are ready to launch a cam­paign. How do you define whether your cam­paign will be a suc­cess or not? This is an impor­tant ques­tion, because a large num­ber of com­pa­nies have jumped into social media cam­paigns with­out any clear busi­ness and com­mu­ni­ca­tion strategy. […]

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