http://www.ghennipher.net How Corporations are Spinning Their Companies in Social Networks Tue, 11 Nov 2008 14:55:28 +0000 http://backend.userland.com/rss092 en "From the last seven years of polling, we’ve found that what older people like best about the Internet is being able to connect to family and friends,” - Susannah Fox - Pew Internet & American Life Project and the Kaiser Family Foundation New family social networks are popping up almost ... http://www.ghennipher.net/2008/11/03/family-social-networks-baby-boomers/ If you haven't noticed already, Social Media Marketing is different. Don't let the word Marketing fool you. The days of Ad Gurus, sitting in their Ivory Towers, dispensing magical potions on your products to bring in automatic sales from Television, Radio and Print are GONE. Your customers are immune to ... http://www.ghennipher.net/2008/10/28/social-media-marketing-mysteries/ Let’s say you’ve gotten the approval to get your company involved in social media marketing and are ready to launch a campaign. How do you define whether your campaign will be a success or not? This is an important question, because a large number of companies have jumped into social media ... http://www.ghennipher.net/2008/10/22/5-tips-to-measure-success-in-social-media-marketing/ Salt Lake City's Twitter community is coming together again tonight for our monthly Tweetup. This time we're welcoming Danny from Provo UT to our group. He's a contestant in Wells Fargo's Someday Stories contest. The contest encouraged people to submit a 250-word true and inspiring story about their “someday” dreams and ... http://www.ghennipher.net/2008/10/20/supporting-a-great-cause-slc-tweetup/ “Social media strategy should tie to business and communication strategy, rather than being based on the available tools. But it is not possible to develop a social media strategy without at least having an understanding of the various tools that are available, their functionality and purposes, and the kinds of ... http://www.ghennipher.net/2008/10/15/social-media-tool-spin/ One troubling aspect of 'citizen journalists' and the relationship unknown and untested bloggers have with respected online news journals is that sometimes these bloggers submit posts which have a detrimental effect on business. This situation has been seen over and over again. Last month for instance, a wrongly dated post ... http://www.ghennipher.net/2008/10/05/blogging-social-media-spin-stock-prices-and-heart-attacks/ Our little Salt Lake City Tweetup group is gaining some speed. We've planned a short-notice tweetup for October 2, 2008. Incidentally, this tweetup occurs on the same date as the VP debate, so we've adjusted our original location to allow those who want to watch the debates to do so ... http://www.ghennipher.net/2008/10/01/salt-lake-city-tweetup-group/ [caption id="" align="alignnone" width="210" caption="SLC Tweetup"][/caption] Please join us for our third Salt Lake City Tweetup event Wednesday, September 10 at 7:00 pm. We will gather at the Salt Lake City Roasting Company again to enjoy some offline socializing and business networking. This is the monthly meeting of Salt Lake City-area ... http://www.ghennipher.net/2008/09/08/salt-lake-city-tweetup-sept10/ [caption id="" align="alignnone" width="400" caption="Twitter Palin Peak"][/caption] Twitter has seen much media coverage lately, particularly during heavy usage periods like the Gustav and Hannah hurricanes and of course, during the nation’s nomination of it’s highest elected officials. Seems that even the most respectable and resistant users have finally come aboard and ... http://www.ghennipher.net/2008/09/05/why-the-palin-peak-was-predictable/ A recently sponsored nationwide online digital marketing and interactive advertising survey by Sapient revealed some insightful results from its respondents. This was no mere web poll, the participants were “more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly responsible for ... http://www.ghennipher.net/2008/09/05/the-case-for-social-media-professionals/