Location-​​based ser­vices are all the rage lately, what with the tech­nol­ogy finally catch­ing up to this long-​​cherished and valu­able service.

Ever won­der about the value-​​chain of location-​​based ser­vices ? What are the suc­cess­ful busi­ness mod­els and pay­ment schemes for location-​​based ser­vices? What are the trends for the mobile loca­tion ser­vices mar­ket? I found a rather pricey, but very infor­ma­tive report on location-​​based ser­vices that I think all social media mar­ket­ing firms should take a good look at. You can find it here.

As some­one who has worked in inter­net mar­ket­ing for over a decade, I’ve seen location-​​based mar­ket­ing busi­nesses come and go. With the huge growth of social media apps, these impor­tant ser­vices seem to have got­ten a boost — not to men­tion the approval of a vari­ety of patents in the location-​​based ser­vice space.

Con­sumers spend a lot more time on mobile devices than ever before, and social media mar­ket­ing con­sul­tants need to under­stand this tech­nol­ogy and its impli­ca­tions inside and out. It’s not only for large cor­po­ra­tions and gov­ern­ment anymore.

Related arti­cles by Zemanta

• Dan­ger­ous: location-​​based ser­vices come with risks (matei.org)
• It’s hip to be where? (blogs.chron.com)
• What you need to know about location-​​based ser­vices (lostremote.com)

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