Location-​​Based Mobile Marketing’s Value Chain

Location-​​​​based ser­vices are all the rage lately, what with the tech­nol­ogy finally catch­ing up to this long-​​​​cherished and valu­able ser­vice. Ever won­der about the value-​​​​chain of location-​​​​based ser­vices ? What are the suc­cess­ful busi­ness mod­els and pay­ment schemes for location-​​​​based ser­vices? What are the trends for the mobile loca­tion ser­vices mar­ket? I found a rather pricey, but


Search Engine Strartup Tips from Bing’s Scott Prevost

Image via Crunch­Base I’ve got to admit that I’m not yet a big fan of Bing, but I really did enjoy these solid tips on video from Bing’s Scott Pre­vost. The video topic is focused on search engine star­tups, but these basic prin­ci­ples can be applied in any soft­ware or web­site devel­op­ment project, (i.e. user expe­ri­ence test­ing,


How Mobile Location-​​Based Apps Will Change Your Business in 2010

A new report pub­lished by Jupiter Juniper Research fore­casts a rapid growth trend for mobile location-​​​​based ser­vices, dri­ving rev­enues to more than $12.7 bil­lion by 2014. Image by waynesutton12 via Flickr What does this mean for your busi­ness? If you have an offline busi­ness, you stand to imme­di­ately ben­e­fit from location-​​​​based ser­vices. Here’s a few of the most


How Connected Is Your Brand Community?

Imag­ine the scene. You’re a woman who has heard great things about a new bou­tique tar­geted to women just like you. You steal away some time from work to go there. The minute you enter the bou­tique, you’re in heaven! You hear kind & lov­ing voices on the bou­tique stereo speak­ers. Video from the CEO is play­ing


H@x0R3D!

Sorry folks, about the crazy site redi­rec­tion some of you got here recently. Looks like this site was hacked. I was able to take care of it pretty quickly, but this attack had some weird char­ac­ter­is­tics: It hijacked my pages and redi­rected my US vis­i­tors to a China sex site (NSFW but not really porn) Some of


Abandoned Business Social Network Profiles? The Real Cost To Your Company

Do you have social net­work pro­files that you just can’t seem to keep up with? If so, I’ve got a lit­tle story to tell you. A recent client of mine, a small cor­po­ra­tion, once had an employee who cre­ated social net­work pro­files all over the inter­net. This employee finally moved on to other things after 2 years, but left


Blogalicious09 Radio Series — Join Me There Tonight

Just want to let you all know that I’ll be inter­viewed on Talk­shoe tonight on the Blo­ga­li­cious series. If you’re not famil­iar with Blo­ga­li­cious, it’s the first con­fer­ence of it’s kind for women of color. It was last month (Octo­ber ’09) and gave women of color who are blog­gers an oppor­tu­nity to be rec­og­nized for