Mommy Blogging, Mompreneurs, and Multi-​​Cultural Women: The New Social Media Darlings

For the past year, I’ve been asked to speak at a num­ber of inter­net mar­ket­ing conferences.

Image via Wikipedia

That, in itself, is not odd since I’ve been speak­ing at web con­fer­ences since 2002. What has been dif­fer­ent this time is the types of con­fer­ences I’ve been asked to speak at lately. They’ve all been con­fer­ences directed at


Secret Ways Bands Use Social Media to Develop A Following

Recently I was inter­viewed by an amaz­ing writer for www.Examiner.com on Social Media for bands. The arti­cle picked up some speed and got picked up by Asso­ci­ated Content.

Image by DbryJ Music via Flickr

In it, I share some of the best secrets I’ve learned about how bands are using social media to pro­mote their tours and music.
If you have


Neurons with legs — How wideband social media is changing the world’s cognitive structure

Note: This is a guest blog writ­ten by Alis­tair Cock­burn 2009.07.25.
How wide­band social media is chang­ing the world’s cog­ni­tive struc­ture
Peo­ple work­ing together is like a large brain per­form­ing a com­pu­ta­tion, but in which each neu­ron has legs and tends to wan­der off at ran­dom moments. Hutchins coined the phrase dis­trib­uted cog­ni­tion for when peo­ple work together to achieve


Whuffaoke Power

What hap­pens when you mix your social media Whuffie mojo with Karaōke in Salt Lake City on a Sun­day evening? Whuf­faoke, of course!
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Twitter Getting CxO Buy In, Thanks To @Zappos

Great post on the rise of CEO/​​CMOs using Twit­ter:
Twit­ter is yet another exam­ple of where brands have to accept a loss of con­trol.
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Real-​​Time Twitter Monitoring

Quick! What are peo­ple say­ing right now about your brand? Impos­si­ble to know, you say? Nah, not at all. Enter Side­line, “a Twit­ter app that lets you mon­i­tor and search what peo­ple are say­ing about your prod­uct in real time”.
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The Future of PR — Really?

I found this fas­ci­nat­ing quote today:
There’s an inter­est­ing topic being dis­cussed over on Web-​​​​Strategist.  Once again, Jere­miah Owyang chal­lenges us to think of a new par­a­digm that could change the way com­pa­nies relate and react to their cus­tomers. 
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