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Last week, Energy Solutions invited a group of bloggers on a tour of it’s Clive facility in Tooele, Utah. If you know anything about the company, you also know that they get a bad rap for the work they do, so they’re working to manage that bad rap by reaching out to the community and clearing up misconceptions […]
If you run a #Utah businesses or a blog, join us June 24–26 at the beautiful Canyons Resort in Park City, Utah for the #EVOConf (The Evolution of Women in Social Media) and get Local Love (i.e a special rate and a chance to be selected for entrance to an invite-only post-session business roundtable). Register here: http://ht.ly/1WODf, & […]
Friday, June 4, 2010 TED officially came to Utah. TEDx, a new program that brings TED-quality talks to local communities launched it’s first event in Salt Lake City at the University of Utah. The first presenter was Tom Vander Ark, former executive director of the Bill and Melinda Gates Foundation, who is working on a new idea […]
Image via Wikipedia A while ago, I wrote a blog post on 5 ways to measure success with social media marketing. Today I ran across a great real-world example of the difficulties marketers have when setting up and measuring meaningful metrics in social marketing from Aliza Sherman at Web Worker Daily. I agree wholeheartedly with Aliza Sherman’s point that we […]
FinancialPost.com just posted an interview with eBay’s Scott Thompson, who believes that in the very near future, all financial transactions will be “smart transactions”. This has far-reaching implications for social marketers as we develop integrated new media marketing strategies and campaigns. Considering the ubiquity of PayPal, marketers would be wise to partner with developers who […]
I really enjoyed the sage perspective in this article from Dave Curry (AdAge) about geolocation, and the possible personal and industry pitfalls it could bring on. We’ve definitely turned a corner, and marketing will never be the same now that the technology has finally caught up to advertiser’s need for mobile marketing. If you’re thinking about […]
Location-based services are all the rage lately, what with the technology finally catching up to this long-cherished and valuable service. Ever wonder about the value-chain of location-based services ? What are the successful business models and payment schemes for location-based services? What are the trends for the mobile location services market? I found a rather pricey, but […]
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
Learn more or reserve your webinar spot now!
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Listen to Ghennipher talk social media on internet radio with WITI on Blog Talk Radio