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Best and Worst Times to Send Emails

On November 21, 2011, in Internet Marketing/SEM, by Ghennipher

Pure 360 created this great infographic of the best and worst times to send out a marketing email for optimal open-rates.

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Tagged with: email marketing

About the author

Ghennipher

President of Applied Connectioneering, and a veteran Online Marketing Consultant, Ghennipher Weeks specializes in integrated marketing optimization for savvy, growth-track companies. She is a seasoned executive-level consultant, advising companies on how to reconnect online marketing strategy to shareholder and brand value. Ghennipher’s been a presenter at Search Engine Strategies, PubCon, EVO, WITI teleseminars as well as many other conferences and seminars. She is also active on Twitter, Facebook, Linked In and a myriad of other social media sites. You can reach her consultancy at Connectioneering.net.

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http://za.linkedin.com/in/stacynortje Stacy Nortje

Great looking infographic! I would love to know what your study methodology was, as there are of course a few factors to consider here, such as

- Demographic you’re targeting (studies have shown that college students for example are more likely to catch up on emails during the day, as opposed to career-focused individuals);

- Domain make-up of your target list (i.e. are there mostly “free” accounts, such as yahoo; gmail; hotmail, or are there mostly corporate domains);

- Device your message is being received on (with the profileration of mobile and smartphone usage, the landscape of where email is being read and received is definitely changing);

One thing is for certain — time-of-day/day-of-week testing is a must and should never be overlooked in place of “general practice”, as it’s the only real sure-fire way to determine how your specific target base responds best to your communications.

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