I gave a pre­sen­ta­tion about blog­ging today to the David Eccles School of Busi­ness at the Uni­ver­sity of Utah. It’s a great group of stu­dents learn­ing dig­i­tal mar­ket­ing. I geeked out at them, and told them that no mat­ter what their mar­ket­ing duties are, the name of the game is their mind­set. Under­stand­ing the inner lives of their mar­ket is the key to great cam­paigns — not sim­ply know­ing how to use social media tools. Mind­set is the foun­da­tion of all highly engag­ing and con­vert­ing marketing.

Here’s the slides I used in my talk to the next gen of dig­i­tal mar­keters (I’m so proud to see the next gen-​​and I feel sooo old!):

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