Social Media Spin

It’s no secret that CEOs are gen­er­ally afraid of Social Media. I think most see it as an exper­i­ment in democ­racy. And though CEOs at the helm of busi­nesses, set the direc­tion and take cal­cu­lated risks, social media is still just too neb­u­lous for many CEOs to feel like it is a wise risk for their com­pany. But if they don’t join in the con­ver­sa­tions about their com­pany, con­trol of their brand is com­pletely out of their hands. Will be inter­est­ing to see which com­pa­nies get this and excel at it.