Most CEOs of estab­lished com­pa­nies are over 40 and not in the social media gen­er­a­tion. That said, I’m over 40 and I’m very much into social media. I am gen­er­al­iz­ing. There are excep­tions. If staffers can get involved and show pos­i­tive results, the CEO should take notice. It will take time.

It’s true that many CEOs are not in the social media gen­er­a­tion and are hes­i­tant to dip their toes (or the busi­ness inter­ests) in social media waters. How­ever, it seems that social media, in time, will be a nec­es­sary strat­egy for all online busi­nesses. Its a shame that more don’t take advan­tage of the sim­plic­ity of becom­ing actively involved in social media by using net­works such as Twit­ter that have a very low learn­ing curve and make it easy to be active with only those you want to be active with. Not to men­tion the mon­i­tor­ing advan­tage a tool like Twit­ter pro­vides CEOs not ready to jump head first into social media. You def­i­nitely are one of the pio­neers as an over 40 CEO who is very much into social media. Props!

But this is cer­tainly some­thing that is evolv­ing for cor­po­ra­tions, along with the SEC reg­u­la­tions that some CEOs used to hide behind to not get involved in social media. I sus­pect the result from that rul­ing is that we will see more cor­po­ra­tions get­ting involved in social media despite their reservations.