Social Media Spin

Search Engine giant Google, has shown the world how it is reshap­ing the way com­mu­ni­ca­tion hap­pens over the inter­net with the soft launch of Google Wave. And it has done so in a way it knows best – through invite based viral mar­ket­ing.

The inter­net wit­nessed tremors of excite­ment when 100,000 exclu­sive invites to Wave were sought after by surfers who were curi­ous, pas­sion­ate, and addicted to Google.

A sense of Déjà vu is hard to avoid. Google sent out sim­i­lar invites when it launched Gmail in 2007, to build hype. Priv­i­leged invites led mar­ket­ing has been a potent weapon that Google has learned to wield well, and with Google Wave, it intends to go for a big kill…

Read the rest of the arti­cle at http://www.trendsspotting.com/blog/?p=1631

Related arti­cles by Zemanta

• Google Wave: Few Thoughts (cloudave.com)
• The Google Wave chat­ting tool is too com­pli­cated for its own good. (slate.com)
• A Look at Google Wave (AKA stuff you’ve prob­a­bly read some­where else.) (livinginagoogleworld.blogspot.com)
• Ideas Worth Spread­ing (sylwiapresley.wordpress.com)