Social Media Spin

That, in itself, is not odd since I’ve been speak­ing at web con­fer­ences since 2002. What has been dif­fer­ent this time is the types of con­fer­ences I’ve been asked to speak at lately. They’ve all been con­fer­ences directed at Women and par­tic­u­larly, Moms.

Why all of the seem­ingly sud­den inter­est by cor­po­ra­tions in mar­ket­ing to mul­ti­cul­tural women? Per­haps the stats can help tell the story:

• At $1 tril­lion, the pur­chas­ing power of women of color rep­re­sent the 10^th largest global econ­omy — as large as Brazil’s GDP! (Source: World Bank Indi­ca­tors Data­base, Sept 2004)
• The earn­ing power of women of color is highest.
• Busi­nesses owned by women of color rep­re­sent the fastest grow­ing seg­ment of the U.S. economy.
• African-​​American women are the pri­mary house­hold deci­sion makers.
• The eth­nic beauty indus­try is expected to grow to $11.0 Bil­lion by next year (2010)

Clearly, it’s easy to see why mar­keters are look­ing for ways to pro­mote their prod­ucts to a more diverse audi­ence of women. The eco­nomic ben­e­fits are really expo­nen­tial if mar­keters get it right and don’t mar­ket to stereo­types.

I’m hon­ored to be con­sid­ered an expert in mar­ket­ing to women of color online, as a woman of color myself, who’s been involved in web mar­ket­ing since 1999.

My over­rid­ing goal is to help mar­keters under­stand and tar­get mul­ti­cul­tural women bet­ter. I help mar­keters to nix stereo­types, nix gen­er­al­i­ties, engage bet­ter, build growth and loyalty.

Kudos and many thanks to the con­fer­ence orga­niz­ers who have asked me to speak to their largely female audi­ences about social media mar­ket­ing on behalf of all women of color.

• Bliss­dom
• Touch­point
• Blo­gagli­cous

I’m look­ing for­ward to build­ing a future with mar­keters who rec­og­nize this incred­i­bly impor­tant mar­ket. If you’re a mar­keter who wants a bit more infor­ma­tion on what mul­ti­cul­tural women’s needs are, check out these key take­aways to our Blo­galious panel on Social Media and the Woman of Color.