[…] Choose Your Social Media Con­sul­tant With Care 5 Jan­u­ary 2009 1 views No Com­ment Geoff Liv­ingston posted a great list of 25 ways to know whether you’ve got a strong Social Media Con­sul­tant or Agency. This was in response to the recent influx of “social media experts” enter­ing the space who are clearly unqual­i­fied and can cause more harm than good to your busi­ness. Some salient points for Marketing/​Communications Man­agers to con­sider from his post: “Inte­grates social media as part of larger mar­ket­ing strategy(example: Razor­fish) Under­stands that Radian6 and other mon­i­tori Read the orig­i­nal post: Choose Your Social Media Con­sul­tant With Care […]

Hey there,

Yes this was a great post from Beth and Geoff. Thanks for the high­lights and for includ­ing Radian6 in it

Cheers.

David

The old method of adver­tis­ing is inter­ac­tive mar­ket­ing. The term is mis­lead­ing. Most peo­ple think it means that there is some type of inter­ac­tion on the part of the per­son adver­tised to, and there is. But, it is not con­ver­sa­tional. Instead, the adver­tiser wants you to inter­act with their cam­paign in a spe­cific set of steps. Fol­low­ing the call to action and vis­it­ing a web­site for instance. It’s the push to make you do some­thing. Live this image. Buy this now.

Social Media Mar­ket­ing is just the oppo­site. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belong­ing in the group as you take action together. “I am doing this so why don’t you do it with me?” On an indi­vid­ual level, the attrac­tion is to behave the same way to get the same results that ben­e­fits your fel­low tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hair­styl­ist” and you do. Social Media Mar­ket­ing uses the power of attraction.

While adver­tis­ing tries to use the same tac­tic, with a bill­board for instance, of a gor­geous woman telling you the ben­e­fits of the salon, it doesn’t have the same impact because it’s push­ing you to go. It is not pulling you in as a trusted friend. Your friends have your best inter­ests at heart and adver­tis­ers do not. Social Media Mar­ket­ing is based on build­ing trust and that foun­da­tion will make Social Media a dom­i­nant player in Marketing.

Brand4profit: Very well said!

Great Post­ing.

Awe­some. This is very much helpful.

Hey thanks for visiting…glad you found the post useful!