Social Media Spin

Seems Enter­prise every­where is still hop­ping on the Social Net­work­ing band­wagon — but are still not get­ting it. SocialMediaToday.com has some great argu­ments for enter­prises actu­ally look­ing to win in the social media scene.

“Busi­nesses have to real­ize that hav­ing a Face­book page for their prod­ucts makes them look ridicu­lous and could actu­ally harm the brand.” “They should:

01. Run a blog to which actual com­pany mem­bers post reg­u­lar updates.
02. Ensure that the blo­gos­phere is alerted to any new and break­ing news or impor­tant posts.
03. Offer early access to spe­cial offers and dis­counts for their cus­tomers loy­alty.
04. Give away free sam­ples of their prod­uct.
05. Be active in their cus­tomers online com­mu­ni­ties.
06. Never push unwanted mes­sages to their cus­tomers.
07. Ask their cus­tomers to inter­act directly with their prod­uct, for exam­ple through com­pe­ti­tions and give­aways.
08. Allow the shar­ing of their prod­ucts amongst a com­mu­nity.
09. Work closely with influ­encers.
10. Embrace rad­i­cal trans­parency. Openly dis­cuss their prob­lems with their cus­tomers and allow neg­a­tive com­ments to remain on their blogs.

That’s the top ten; num­ber 11 in my list would include — have ded­i­cated staff work­ing on your company’s online com­mu­ni­ca­tion ²⁴⁄₇.” Read the full arti­cle here.