Great post on the rise of CEO/​CMOs using Twit­ter:

Twit­ter is yet another exam­ple of where brands have to accept a loss of con­trol. In this case, it is not about putting the brand in the hands of the mar­ket but in the hands of the peo­ple for whom the brand is their liveli­hood. A cer­tain amount of let­ting go is a neces­sity. We will undoubt­edly see a few mis­steps in C-​​tweets, and we’ll learn and move on. Ulti­mately, the medium may change but basics of brand­ing still apply — both for the brands them­selves and for their exec­u­tive stew­ards: Be true, be rel­e­vant, be trans­par­ent, respect your brand and your cus­tomers, don’t make a promise you can’t keep.

Check out the rest of the blog post about C-​​Level Tweet­ing at AdAge.

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