Customer Survey Hell

Please Stop Distilling Every Brand Experience in my Life Down to a Scale of 1– 5

On June 13, 2011, in Social Marketing, by Ghennipher
0

Thanks for vis­it­ing. Will you please rate your read­ing expe­ri­ence? Wait, this one is even bet­ter… We’d like your feed­back. Thank you for vis­it­ing my web­site. You have been ran­domly selected to par­tic­i­pâté in a cus­tomer sat­is­fac­tion sur­vey to let me know how I can improve your web­site expe­ri­ence. The sur­vey is designed to mea­sure your entire […]

Twitter Getting CxO Buy In, Thanks To @Zappos

On April 22, 2009, in Twitter, by Ghennipher
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Great post on the rise of CEO/​​CMOs using Twit­ter: Twit­ter is yet another exam­ple of where brands have to accept a loss of control.

Real-​​Time Twitter Monitoring

On April 7, 2009, in Reputation Management, Social Media, Social Media Tool, Twitter, by Ghennipher
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Quick! What are peo­ple say­ing right now about your brand? Impos­si­ble to know, you say? Nah, not at all. Enter Side­line, “a Twit­ter app that lets you mon­i­tor and search what peo­ple are say­ing about your prod­uct in real time”.

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