Social Media Spin

“Social media strat­egy should tie to busi­ness and com­mu­ni­ca­tion strat­egy, rather than being based on the avail­able tools. But it is not pos­si­ble to develop a social media strat­egy with­out at least hav­ing an under­stand­ing of the var­i­ous tools that are avail­able, their func­tion­al­ity and pur­poses, and the kinds of audi­ences and con­ver­sa­tions for which they …