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Lately there’s been a lot of buzz in the technology and VC event and conference worlds that the reason they don’t have a complementary lineup of women speakers compared to the number of men they have is due to the fact that there simply aren’t enough women in technology. Many female leaders involved in technology have spoken […]
Today’s online marketers have more analytical tools than any generation before to track website usage. Amazingly enough, industry professionals, on the whole, lack knowledge of the buying process from the customer’s perspective. The tools we use track crude sales metrics, which make it difficult to understand what is truly important to customers. Social media, however, […]
80 percent of mid-sized merchants see e-commerce growth as very important or critical to their overall business in the next 1–3 years. While driving revenue should be the objective of every company, 40 percent of the merchants surveyed said they are not satisfied with their site’s current shopping experience, as it pertains to maximizing revenue […]
If you run a #Utah businesses or a blog, join us June 24–26 at the beautiful Canyons Resort in Park City, Utah for the #EVOConf (The Evolution of Women in Social Media) and get Local Love (i.e a special rate and a chance to be selected for entrance to an invite-only post-session business roundtable). Register here: http://ht.ly/1WODf, & […]
Image via Wikipedia A while ago, I wrote a blog post on 5 ways to measure success with social media marketing. Today I ran across a great real-world example of the difficulties marketers have when setting up and measuring meaningful metrics in social marketing from Aliza Sherman at Web Worker Daily. I agree wholeheartedly with Aliza Sherman’s point that we […]
FinancialPost.com just posted an interview with eBay’s Scott Thompson, who believes that in the very near future, all financial transactions will be “smart transactions”. This has far-reaching implications for social marketers as we develop integrated new media marketing strategies and campaigns. Considering the ubiquity of PayPal, marketers would be wise to partner with developers who […]
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
Learn more or reserve your webinar spot now!
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Listen to Ghennipher talk social media on internet radio with WITI on Blog Talk Radio