80 percent of mid-sized merchants see e-commerce growth as very important or critical to their overall business in the next 1–3 years. While driving revenue should be the objective of every company, 40 percent of the merchants surveyed said they are not satisfied with their site’s current shopping experience, as it pertains to maximizing revenue …
Tag Archives: Business
Join Utah Bloggers and Businesses at EVO Conference
If you run a #Utah businesses or a blog, join us June 24–26 at the beautiful Canyons Resort in Park City, Utah for the #EVOConf (The Evolution of Women in Social Media) and get Local Love (i.e a special rate and a chance to be selected for entrance to an invite-only post-session business roundtable). Register here: http://ht.ly/1WODf, & …
Problems With Social Metrics
Image via Wikipedia A while ago, I wrote a blog post on 5 ways to measure success with social media marketing. Today I ran across a great real-world example of the difficulties marketers have when setting up and measuring meaningful metrics in social marketing from Aliza Sherman at Web Worker Daily. I agree wholeheartedly with Aliza Sherman’s point that we …
A Brave New World for Retail Transactions
FinancialPost.com just posted an interview with eBay’s Scott Thompson, who believes that in the very near future, all financial transactions will be “smart transactions”. This has far-reaching implications for social marketers as we develop integrated new media marketing strategies and campaigns. Considering the ubiquity of PayPal, marketers would be wise to partner with developers who …
Twitter Getting CxO Buy In, Thanks To @Zappos
Great post on the rise of CEO/CMOs using Twitter: Twitter is yet another example of where brands have to accept a loss of control.
Real-Time Twitter Monitoring
Quick! What are people saying right now about your brand? Impossible to know, you say? Nah, not at all. Enter Sideline, “a Twitter app that lets you monitor and search what people are saying about your product in real time”.
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