Social Media Spin

The con­cept of employees/​​etc. pro­mot­ing them­selves as a per­sonal brand has been a much-​​​​debated topic in social media net­works for months. As an inde­pen­dent con­sul­tant, I’ve vac­il­lated between the value of each indi­vid­ual in an orga­ni­za­tion devel­op­ing a thriv­ing personal brand,