If you haven’t noticed already, Social Media Marketing is different. Don’t let the word Marketing fool you. The days of Ad Gurus, sitting in their Ivory Towers, dispensing magical potions on your products to bring in automatic sales from Television, Radio and Print are GONE. Your customers are immune to that brand of “magic”. They […]
Seems Enterprise everywhere is still hopping on the Social Networking bandwagon — but are still not getting it. SocialMediaToday.com has some great arguments for enterprises actually looking to win in the social media scene. “Businesses have to realize that having a Facebook page for their products makes them look ridiculous and could actually harm the brand.” “They […]
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
Learn more or reserve your webinar spot now!
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