Tag Archives: Corporate Social Media Marketing Fail list

Social Media Marketing Mysteries

If you haven’t noticed already, Social Media Mar­ket­ing is dif­fer­ent. Don’t let the word Mar­ket­ing fool you. The days of Ad Gurus, sit­ting in their Ivory Tow­ers, dis­pens­ing mag­i­cal potions on your prod­ucts to bring in auto­matic sales from Tele­vi­sion, Radio and Print are GONE. Your cus­tomers are immune to that brand of “magic”. They

Corporate Social Networking FAIL!

Seems Enter­prise every­where is still hop­ping on the Social Net­work­ing band­wagon — but are still not get­ting it. SocialMediaToday.com has some great argu­ments for enter­prises actu­ally look­ing to win in the social media scene. “Busi­nesses have to real­ize that hav­ing a Face­book page for their prod­ucts makes them look ridicu­lous and could actu­ally harm the brand.” “They