Tag Archives: Corporate Socializers

Corporate Socializer Of The Week

Tra­di­tion­ally, Utah has not been known as a fron­trun­ner in terms of adopt­ing the newest Inter­net Mar­ket­ing strate­gies. How­ever, one com­pany stands out in the Social Media Mar­ket­ing space, and it is the first com­pany fea­tured in my new weekly blog series Cor­po­rate Social­izer of The Week.
Overstock.com
I just caught an arti­cle in Utah Busi­ness by Overstock.com’s PR Direc­tor

Corporate Socializers Competition Launched

Is your com­pany one of the best cor­po­rate “social­iz­ers” on the inter­net? If you think so, enter it into the Cor­po­rate Social­iz­ers Pro­gram! The pro­gram is based on the upcom­ing book Social Corp, Social media goes cor­po­rate by Joel Post­man, Prin­ci­pal of Social­ized.
Why enter the Cor­po­rate Social­iz­ers com­pe­ti­tion? The com­pe­ti­tion is described as “a pro­gram

Who controls the flow and pace of inside information? The CEO? Or Social Network Users?

It’s no secret that CEOs are gen­er­ally afraid of Social Media. I think most see it as an exper­i­ment in democ­racy. And though CEOs at the helm of busi­nesses, set the direc­tion and take cal­cu­lated risks, social media is still just too neb­u­lous for many CEOs to feel like it is a wise risk for their com­pany.