Traditionally, Utah has not been known as a frontrunner in terms of adopting the newest Internet Marketing strategies. However, one company stands out in the Social Media Marketing space, and it is the first company featured in my new weekly blog series Corporate Socializer of The Week. Overstock.com I just caught an article in Utah Business by Overstock.com’s […]
Is your company one of the best corporate “socializers” on the internet? If you think so, enter it into the Corporate Socializers Program! The program is based on the upcoming book Social Corp, Social media goes corporate by Joel Postman, Principal of Socialized. Why enter the Corporate Socializers competition? The competition is described as “a […]
It’s no secret that CEOs are generally afraid of Social Media. I think most see it as an experiment in democracy. And though CEOs at the helm of businesses, set the direction and take calculated risks, social media is still just too nebulous for many CEOs to feel like it is a wise risk for their company. […]
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
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