Social Media Spin » Corporate Socializers http://www.ghennipher.net Relevant Social Marketing Tips Mon, 12 Dec 2011 20:26:51 +0000 en hourly 1 http://wordpress.org/?v=3.3 Corporate Socializer Of The Week http://www.ghennipher.net/social-media/corporate-socializers/corporate-socializer-of-the-week/ http://www.ghennipher.net/social-media/corporate-socializers/corporate-socializer-of-the-week/#comments Thu, 14 Aug 2008 19:52:19 +0000 Ghennipher http://www.ghennipher.net/?p=132 Traditionally, Utah has not been known as a frontrunner in terms of adopting the newest Internet Marketing strategies. However, one company stands out in the Social Media Marketing space, and it is the first company featured in my new weekly blog series Corporate Socializer of The Week.

Overstock.com
I just caught an article in Utah Business by Overstock.com’s PR Director Brian Watkins giving advice to Utah businesses about implementing social media in their marketing mix. He basically gave them the direction to start strategically and simple. However, Overstock.com implements a robust and successful social media marketing strategy. They’ve got a lively online community of customers who communicate with Overstock.com community leaders and each other.

I don’t know the evolution of Overstock.com’s social media strategy, but I’ve actually worked as a consultant to Overstock on a conversion project in the past, and I know they (under the leadership of CEO Patrick Byrne) are an innovative and smart company — despite the ups and downs most corporations face. Actually, with a CEO as involved in offline Social Activism as Patrick Byrne is, it makes sense his company would be equally involved socially online. Patrick’s drive to be connected in the community seems to have spilled over in his business philosophy. As a result, Overstock.com not only sells great products at great prices through the web site, but the company has devloped a community of devotees, much like Ebay has done with it’s communities.

Overstock.com is a great example of how social media marketing via communities works to boost sales and increase customer loyalty when companies allocate a reasonable budget and focused strategy to Social Media. Patrick Byrne has built a corporation which embraces social media and is the perfect blueprint for other companies serious about utilizing the strength of social media for their brand. I’d personally like to invite Overstock.com to enter the Corporate Socializers Program . This is a program for the Best of the Best in Social Media Marketing.  The most creative and innovative entrants will be listed in the Social Corps book as a case study.

Entry into the contest is open to corporations successfully utilizing social media in their PR/Marketing strategy. So corporate social media people: Corporate Socializers competiton entires due Sept. 15, check it out!

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]]> http://www.ghennipher.net/social-media/corporate-socializers/corporate-socializer-of-the-week/feed/ 1 Corporate Socializers Competition Launched http://www.ghennipher.net/social-media/corporate-socializers/corporate-socializers-competition-launched/ http://www.ghennipher.net/social-media/corporate-socializers/corporate-socializers-competition-launched/#comments Mon, 11 Aug 2008 21:28:41 +0000 Ghennipher http://www.ghennipher.net/?p=102 Is your company one of the best corporate “socializers” on the internet? If you think so, enter it into the Corporate Socializers Program! The program is based on the upcoming book Social Corp, Social media goes corporate by Joel Postman, Principal of Socialized.

Why enter the Corporate Socializers competition? The competition is described as “a program designed to recognize communications professionals who have implemented innovative and effective corporate social media.” In this Wild West era of social media, recognizing companies who have implemented Best Practices in their Social Media marketing efforts is sorely needed, particularly when there’s investor and shareholder expectations to consider. Companies who have crossed those treacherous waters are encouraged to enter. Corporate communications as a whole benefits from good examples of how to manage social media marketing.

What do winners get? All accepted entries will get mentioned on the Social Corp blog, the official blog for the book. The companies with the best overall results will be mentioned in the Social Corp Book, due out by the end of the year from New Riders, an imprint of PeachPit Press.

How do I enter? Find out the rules and details at the Corporate Socializers Competition blog.

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]]> http://www.ghennipher.net/social-media/corporate-socializers/corporate-socializers-competition-launched/feed/ 1 Who controls the flow and pace of inside information? The CEO? Or Social Network Users? http://www.ghennipher.net/social-media/corporate-socializers/who-controls-the-flow-and-pace-of-inside-information-the-ceo-or-social-network-users/ http://www.ghennipher.net/social-media/corporate-socializers/who-controls-the-flow-and-pace-of-inside-information-the-ceo-or-social-network-users/#comments Mon, 21 Jul 2008 12:01:42 +0000 Ghennipher http://www.ghennipher.net/?p=6 It’s no secret that CEOs are generally afraid of Social Media. I think most see it as an experiment in democracy. And though CEOs at the helm of businesses, set the direction and take calculated risks, social media is still just too nebulous for many CEOs to feel like it is a wise risk for their company. But if they don’t join in the conversations about their company, control of their brand is completely out of their hands. Will be interesting to see which companies get this and excel at it.

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