Merchants Looking For New Ways to Maximize Revenue Potential

On August 2, 2010, in Internet Marketing/SEM, by Ghennipher
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80 per­cent of mid-​​​​sized mer­chants see e-​​​​commerce growth as very impor­tant or crit­i­cal to their over­all busi­ness in the next 1–3 years. While dri­ving rev­enue should be the objec­tive of every com­pany, 40 per­cent of the mer­chants sur­veyed said they are not sat­is­fied with their site’s cur­rent shop­ping expe­ri­ence, as it per­tains to max­i­miz­ing revenue […]

Twitter As A CRM Tool

On March 23, 2009, in Corporate Socializers, Reputation Management, Social Media Tool, Twitter, by Ghennipher
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Sil­i­con Val­ley /​​ San Jose Busi­ness Jour­nal is report­ing that Sales­Force Inc. will offer a CRM appli­ca­tion for the pop­u­lar microblog­ging ser­vice Twit­ter. I must admit being pleas­antly sur­prised by this new appli­ca­tion. Sales­Force Inc. is help­ing cor­po­ra­tions har­ness the real power of social net­works — namely the Twit­ter community.

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