Why enter the Corporate Socializers competition? The competition is described as “a program designed to recognize communications professionals who have implemented innovative and effective corporate social media.” In this Wild West era of social media, recognizing companies who have implemented Best Practices in their Social Media marketing efforts is sorely needed, particularly when there’s investor and shareholder expectations to consider. Companies who have crossed those treacherous waters are encouraged to enter. Corporate communications as a whole benefits from good examples of how to manage social media marketing.

What do winners get? All accepted entries will get mentioned on the Social Corp blog, the official blog for the book. The companies with the best overall results will be mentioned in the Social Corp Book, due out by the end of the year from New Riders, an imprint of PeachPit Press.

How do I enter? Find out the rules and details at the Corporate Socializers Competition blog.

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There has been a lot of social media hype. And in the midst of which, a shift has taken place in the online world that some corporations are slow to adapt to. Traditional push marketing under the guise of pull marketing just doesn’t work with social media. Corporations need to understand the rules of social media marketing already.

It’s not a matter of simply throwing money at the social media scene, making a few blogs, writing shite articles — not blog posts, but articles — basically pushing their message on the social media scene and expecting it to monetize for them. It doesn’t work that way. Not anymore.

Enterprise needs to finally figure out that they don’t have control of their brand online. If they want to regain control of their brand, it’s not about the quick fix. They have to refocus and listen. It’s about taking time to find out who the influencers in their industry are, joining in with them, and becoming a viable part of a community. Then, and only then, by participating in the community will they have an opportunity to become an influencer themselves, to leverage the real relationships they’ve worked to develop, and truly meet the core needs/wants of their customers. Only then will they be able to manage any bad reputation buzz in social media networks by being a trusted community member that deals head on with negative customer experiences. Only then can they make a real difference in their customer’s experience with their company. And only then will they start to understand the power-sharing of their brand through social media.

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