I really enjoyed the sage perspective in this article from Dave Curry (AdAge) about geolocation, and the possible personal and industry pitfalls it could bring on. We’ve definitely turned a corner, and marketing will never be the same now that the technology has finally caught up to advertiser’s need for mobile marketing. If you’re thinking about […]
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
Learn more or reserve your webinar spot now!
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