Social Media Spin » GoogleWave http://www.ghennipher.net How Corporations are Spinning Their Companies in Social Networks Tue, 03 Aug 2010 01:42:28 +0000 en hourly 1 http://wordpress.org/?v=3.0 Google Wave’s Viral Campaign http://www.ghennipher.net/social-media/google-waves-viral-campaign/ http://www.ghennipher.net/social-media/google-waves-viral-campaign/#comments Fri, 23 Oct 2009 03:58:34 +0000 Ghennipher http://www.ghennipher.net/?p=548 Search Engine giant Google, has shown the world how it is reshaping the way communication happens over the internet with the soft launch of Google Wave. And it has done so in a way it knows best – through invite based viral marketing.

Google Wave Screenshot
Image by marketingfacts via Flickr

The internet witnessed tremors of excitement when 100,000 exclusive invites to Wave were sought after by surfers who were curious, passionate, and addicted to Google.

A sense of Déjà vu is hard to avoid. Google sent out similar invites when it launched Gmail in 2007, to build hype. Privileged invites led marketing has been a potent weapon that Google has learned to wield well, and with Google Wave, it intends to go for a big kill…

Read the rest of the article at http://www.trendsspotting.com/blog/?p=1631

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