Today’s online marketers have more analytical tools than any generation before to track website usage. Amazingly enough, industry professionals, on the whole, lack knowledge of the buying process from the customer’s perspective. The tools we use track crude sales metrics, which make it difficult to understand what is truly important to customers. Social media, however, […]
Image via Wikipedia A while ago, I wrote a blog post on 5 ways to measure success with social media marketing. Today I ran across a great real-world example of the difficulties marketers have when setting up and measuring meaningful metrics in social marketing from Aliza Sherman at Web Worker Daily. I agree wholeheartedly with Aliza Sherman’s point that we […]
Location-based services are all the rage lately, what with the technology finally catching up to this long-cherished and valuable service. Ever wonder about the value-chain of location-based services ? What are the successful business models and payment schemes for location-based services? What are the trends for the mobile location services market? I found a rather pricey, but […]
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
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