Tag Archives: marketing

Mommy Blogging, Mompreneurs, and Multi-​​Cultural Women: The New Social Media Darlings

For the past year, I’ve been asked to speak at a num­ber of inter­net mar­ket­ing conferences.

Image via Wikipedia

That, in itself, is not odd since I’ve been speak­ing at web con­fer­ences since 2002. What has been dif­fer­ent this time is the types of con­fer­ences I’ve been asked to speak at lately. They’ve all been con­fer­ences directed at

Twitter Getting CxO Buy In, Thanks To @Zappos

Great post on the rise of CEO/​​CMOs using Twit­ter:
Twit­ter is yet another exam­ple of where brands have to accept a loss of con­trol.
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Can Personal Brands on Social Media Stay Personal?

The con­cept of employees/​​etc. pro­mot­ing them­selves as a per­sonal brand has been a much-​​​​debated topic in social media net­works for months. As an inde­pen­dent con­sul­tant, I’ve vac­il­lated between the value of each indi­vid­ual in an orga­ni­za­tion devel­op­ing a thriv­ing per­sonal brand,
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Choose Your Social Media Consultant With Care

Geoff Liv­ingston posted a great list of 25 ways to know whether you’ve got a strong Social Media Con­sul­tant or Agency. This was in response to the recent influx of “social media experts” enter­ing the space who are clearly unqual­i­fied and can cause more harm than good to your busi­ness.
Some salient points for Marketing/​​Communications Man­agers to con­sider