A reprint of my article originally posted at ClickZ.com
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Image via Wikipedia A while ago, I wrote a blog post on 5 ways to measure success with social media marketing. Today I ran across a great real-world example of the difficulties marketers have when setting up and measuring meaningful metrics in social marketing from Aliza Sherman at Web Worker Daily. I agree wholeheartedly with Aliza Sherman’s point that we […]
Location-based services are all the rage lately, what with the technology finally catching up to this long-cherished and valuable service. Ever wonder about the value-chain of location-based services ? What are the successful business models and payment schemes for location-based services? What are the trends for the mobile location services market? I found a rather pricey, but […]
For the past year, I’ve been asked to speak at a number of internet marketing conferences. Image via Wikipedia That, in itself, is not odd since I’ve been speaking at web conferences since 2002. What has been different this time is the types of conferences I’ve been asked to speak at lately. They’ve all been conferences […]
Great post on the rise of CEO/CMOs using Twitter: Twitter is yet another example of where brands have to accept a loss of control.
The concept of employees/etc. promoting themselves as a personal brand has been a much-debated topic in social media networks for months. As an independent consultant, I’ve vacillated between the value of each individual in an organization developing a thriving personal brand,
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
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