Image via Wikipedia A while ago, I wrote a blog post on 5 ways to measure success with social media marketing. Today I ran across a great real-world example of the difficulties marketers have when setting up and measuring meaningful metrics in social marketing from Aliza Sherman at Web Worker Daily. I agree wholeheartedly with Aliza Sherman’s point that we …
Tag Archives: marketing
Location-Based Mobile Marketing’s Value Chain
Location-based services are all the rage lately, what with the technology finally catching up to this long-cherished and valuable service. Ever wonder about the value-chain of location-based services ? What are the successful business models and payment schemes for location-based services? What are the trends for the mobile location services market? I found a rather pricey, but …
Mommy Blogging, Mompreneurs, and Multi-Cultural Women: The New Social Media Darlings
For the past year, I’ve been asked to speak at a number of internet marketing conferences. Image via Wikipedia That, in itself, is not odd since I’ve been speaking at web conferences since 2002. What has been different this time is the types of conferences I’ve been asked to speak at lately. They’ve all been conferences …
Twitter Getting CxO Buy In, Thanks To @Zappos
Great post on the rise of CEO/CMOs using Twitter: Twitter is yet another example of where brands have to accept a loss of control.
Can Personal Brands on Social Media Stay Personal?
The concept of employees/etc. promoting themselves as a personal brand has been a much-debated topic in social media networks for months. As an independent consultant, I’ve vacillated between the value of each individual in an organization developing a thriving personal brand,
Choose Your Social Media Consultant With Care
Geoff Livingston posted a great list of 25 ways to know whether you’ve got a strong Social Media Consultant or Agency. This was in response to the recent influx of “social media experts” entering the space who are clearly unqualified and can cause more harm than good to your business. Some salient points for Marketing/Communications Managers to …
Follow Ghennipher on Twitter
