In it, I share some of the best secrets I’ve learned about how bands are using social media to promote their tours and music.

If you have a band, or work in music promotion, get started using social media by using these secrets:

1. Your artist or band website: This is really your home base, the hub around which all of the other social media tools can revolve. If we were in the brick and mortar world, your own website might be the equivalent of your company’s main office. Some points you may want to consider for your site include:

• The site should be, among other things, user-friendly, creative in a way that is reflective of your band image, yet still as clear and uncluttered as possible.
• You want people who come to your site to easily find all of the vital information about your act (i.e. your bio, electronic press kit, show/tour schedule, email list sign-up, booking info, management contact, music, and merchandise, etc.). It needs to be a place for fans, yes, but also for the professionals to come for information access (for example, the press, booking agents, club and venue owners, labels, etc.).
• While you might create a blog or a conversation corner where fans can comment about your shows or whatever artist-related topic they’re up for, you might also direct them to your MySpace site instead and invite them to participate in your blog there. This will help create differentiation between those two sites.
• Your website can also be a great location for your band store. It can enable you to make your highest margins on your merchandise (T-shirts, posters, caps, etc.) and your CDs (you may want to consider having a third party handle the actual fulfillment of your CDs and merchandise, unless you have friends or fans who…continue reading here:

More about the article author, Christopher Harding: “Christopher Harding has spent 20 years as a songwriter, author, filmmaker, producer, and executive of film, TV, and music.”

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