FinancialPost.com just posted an interview with eBay’s Scott Thompson, who believes that in the very near future, all financial transactions will be “smart transactions”. This has far-reaching implications for social marketers as we develop integrated new media marketing strategies and campaigns. Considering the ubiquity of PayPal, marketers would be wise to partner with developers who […]
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
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