Tag Archives: social media marketing

Abandoned Business Social Network Profiles? The Real Cost To Your Company

Do you have social net­work pro­files that you just can’t seem to keep up with? If so, I’ve got a lit­tle story to tell you. A recent client of mine, a small cor­po­ra­tion, once had an employee who cre­ated social net­work pro­files all over the inter­net. This employee finally moved on to other things after 2 years, but left

5 Tips to Measure Success in Social Media Marketing

Let’s say you’ve got­ten the approval to get your com­pany involved in social media mar­ket­ing and are ready to launch a cam­paign. How do you define whether your cam­paign will be a suc­cess or not? This is an impor­tant ques­tion, because a large num­ber of com­pa­nies have jumped into social media cam­paigns with­out any clear busi­ness and com­mu­ni­ca­tion strat­egy.