Social Media Spin

Let’s say you’ve got­ten the approval to get your com­pany involved in social media mar­ket­ing and are ready to launch a cam­paign. How do you define whether your cam­paign will be a suc­cess or not?
This is an impor­tant ques­tion, because a large num­ber of com­pa­nies have jumped into social media cam­paigns with­out any clear busi­ness and com­mu­ni­ca­tion strat­egy. Before …