Tag Archives: Social Media PR

Social Media Marketing Mysteries

If you haven’t noticed already, Social Media Mar­ket­ing is dif­fer­ent. Don’t let the word Mar­ket­ing fool you. The days of Ad Gurus, sit­ting in their Ivory Tow­ers, dis­pens­ing mag­i­cal potions on your prod­ucts to bring in auto­matic sales from Tele­vi­sion, Radio and Print are GONE. Your cus­tomers are immune to that brand of “magic”. They

A Social Media Manifesto

This is one of the san­est things I’ve read in regard to Social Media PR 2.0 lately.
There has been a lot of social media hype. And in the midst of which, a shift has taken place in the online world that some cor­po­ra­tions are slow to adapt to. Tra­di­tional push mar­ket­ing under the guise of pull mar­ket­ing