If you haven’t noticed already, Social Media Marketing is different. Don’t let the word Marketing fool you. The days of Ad Gurus, sitting in their Ivory Towers, dispensing magical potions on your products to bring in automatic sales from Television, Radio and Print are GONE. Your customers are immune to that brand of “magic”. They […]
This is one of the sanest things I’ve read in regard to Social Media PR 2.0 lately. There has been a lot of social media hype. And in the midst of which, a shift has taken place in the online world that some corporations are slow to adapt to. Traditional push marketing under the guise of pull […]
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New Webinar: BFFs In The Board Room: CMO & CIO Together
Wednesday, December 14, 2011
12-1PM PT (3-4PM ET)
The economic crisis and digital revolution have fueled pressure from executive management for Marketing and IT to align objectives & successes. This webinar, by Ghennipher Weeks, examines how software-based models (like Agile) are successfully being integrated into digital marketing methodologies, and how the mending of the fences between marketing and IT will forever change the way you work.
Attendees, both from IT and Marketing, will leave with an overview of the 7 cross-discipline cyclical elements that connect their work with customer profits.
Learn more or reserve your webinar spot now!
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